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The best companies and most successful salespeople live by a three-word mantra—"all about them"—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.
The quickening pace of Iran’s nuclear activities has produced an international sense of urgency. Sanctions have intensified, while fears of an Israeli strike abound. Talks have briefly eased the tension, before failing due to fundamental differences between Iran and the West. There seem to be dim prospects for peaceful resolution; the worry is that this long-running dispute could become a permanent crisis. This Whitehall Paper tackles the Iranian nuclear dispute in its full context to determine what possible compromises may exist and how they may be achieved. While the crisis is embedded in a set of overlapping security disputes between Iran on the one hand, and the United States, Arab reg...
Agents in My Brain gives vivid descriptions of the grandiose delusions and paranoid delusions that type-one manic depressives get. It also shows that when you get the right medication and some talk therapy, you can recover. Bill Hannon has led support groups for the Depression & Bipolar Support Alliance since 1987. He is a guest lecturer in college psychology classes. Bill now lives in St. Paul, Minnesota. Bipolar disorders directly affect over 2.5% of the US population, and indirectly affect many more friends and family members. Bill Hannon has written a moving and gritty first-hand account of Bipolar I disorder. He describes its effects, how treatment works, and insights into why treatment...
South African history will never be the same again ... Shunning the predictable, Max du Preez has put on his investigative journalist’s cap and examined our past from a fresh perspective. The result is a collection of extraordinary and mostly unknown stories, all meticulously researched and written in an engaging and lively style. Instead of regurgitating the story of Jan van Riebeeck’s arrival at the Cape, he tells the tales of a Portuguese viscount killed on a Cape beach in 1510, of the Khoikhoi chief who was kidnapped and taken to England in 1610, and of the saucy goings-on between slave women and their European settler lovers. There’s the story of King Moshoeshoe’s remarkable con...
Climate change, the cost-of-living crisis; corporate greed, insomnia and mortality – yes, they all feature here, delicately interwoven with joyful poems celebrating love, family, food, basking lizards. And angels. The poems offer shared recognition; words that chime; satisfying rhymes; there’s the quantum poem, Dark Matter; What of Love and Motorbike tell of 21st Century love; Puddings is nothing but puddings, while The Comfort of Chocolate twins global warming with the pleasure of chocolate; Disclosure is a lighthearted take on The Ancient Mariner; there is the essential Cat poem, Cat and Mouse; an unwelcome sexual encounter is transmuted into dark humour in Pigeon Pecked. Poetry takes words, crumbles them and dunks them in the steaming hot tea (latte if you prefer) of the imagination. Enjoy!
Random Detours tells the story of Olympia Pappass journey through life. Her well-ordered existence is disrupted on New Years Eve of 1939. The teenagers sudden loss of her father signals the beginning of a series of events that send her on unexpected paths. She first finds herself abruptly transplanted from Manhattan to Long Island. There she meets Alexi Ivankin. Too soon he is shipped to Europe to fight in World War II. Alexis tour of duty with the American Army of Occupation in Berlin assigns him to work with the Red Cross. In that capacity, he becomes devoted to helping concentration camp survivors reunite with families. He makes a deathbed promise to a young refugee to take care of her ba...
In the distant future, the wealthy villain Abraham Goldstein funds a top-secret project to travel to the divine dimension and meet the god of his people. Upon reaching the divine dimension he finds out that God is dead. He also finds the technology necessary to take gods place and become a god in the eyes of men. Many years later Abraham and his group of angels, a group of genetically engineered super soldiers, rule Eden; a world terraformed to simulate the holy land during the Bronze Age. They rule with terror and fear following the ancient laws, until one day when an accident turns Abraham’s closest angel Lucifer against him, an event that plants the seed of Abraham’s destruction. Meanwhile an ancient force is conspiring in the background to make its return to our world.