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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
New Media Landscape and Dimensions: An Indian Perspective
The relevance of different particles of new media has become prevalent across the World, and India is a nation with enormous opportunities and rapid growth, especially in the media sector, which is responding to its magnanimity with advanced technology, innovative content, and rapid production rate. Traditional media outlets are facing extensive competition with the news media platforms in this race of existence and often evolve into something more acceptable, innovative, and compelling version of their old self. The book “New Media Landscape and Dimensions: an Indian Perspective” provides an extensive review of various new media perspectives and concepts that shape the public and individual opinion like OTT, Social media, artificial intelligence, digital literacy, political campaigning on digital platforms, online privacy, post-globalization, memes, IoT, gender sensitization, digital disruption, public perception, animation, and many more. The combined efforts of twenty authors and their expertise make this book a complete guide for people which to get an understanding of the dimensions of new media.
Generative Artificial Intelligence and Ethics: Standards, Guidelines, and Best Practices
The rapid advancement of generative artificial intelligence (AI) has brought about significant ethical challenges. As machines become more adept at creating human-like content, concerns about misuse, bias, privacy, and accountability have emerged. Without clear guidelines and regulations, there is a risk of unethical use, such as creating deepfake videos or disseminating misinformation, which could have severe societal consequences. Additionally, questions about intellectual property rights and the ownership of AI-generated creations still need to be solved, further complicating the ethical landscape. The book, Generative Artificial Intelligence and Ethics: Standards, Guidelines, and Best Practices, comprehensively solves these ethical challenges. By providing insights into the historical development and key milestones of Generative AI, the book lays a foundation for understanding its complex ethical implications. It examines existing ethical frameworks and proposes new ones tailored to AI's unique characteristics, helping readers apply traditional ethics to AI development and deployment.
75 YEARS OF INDEPENDENCE AND WOMEN IN INDIA VOLUME-I
Education universally is considered as an instrument of empowerment. It makes everyone aware of human rights and gives voice to voiceless. Women being one of the vulnerable communities not only in India but across the globe can leverage the medium of education for their freedom. Indian history in this scenario leads the globe when in 1848 Mahatma Phule and Savitribai Phule opened school for girl’s education, which became first such initiative specifically for women education. In this backdrop researcher would try to peek into the educational policies which start from Wood’s despatch of 1854, till the recent NEP 2020.
Terrorism in Northern India
This two volume book is a comprehensive study of insurrections in Jammu and Kashmir (1979 till date) and the Punjab (late 1970s to the early 1990s). Belonging to the Punjab, the Author has been a life-long student of militancy in the state. Consequent to the long tenures in the Valley and in Ladakh, he had an opportunity to study all aspects of the insurgency fuelled by the Islamist terrorism in this border state. The field study was complemented by long years of secondary research after his retirement. Having suffered over 50,000 fatalities in Jammu and Kashmir, India has the dubious distinction of being the worst Victim of the scourge called terrorism. Dealing with the terrorism in Jammu a...
New Media Landscape in India: Dimensions, Issues, Trends, and Future
Proceedings of International Conference of Media and Communication (ICMC-I) on New Media Landscape in India: Dimensions, Issues, Trends, and Future March 30 – 31, 2023 Organized by School of Media and Communication, Adamas University, Kolkata, West Bengal, India Editors: Sayak Pal Sharmila Kayal Noveena Chakravorty
Challenges and Opportunities of National Education Policy 2020 Before Higher Education
To improve the country's educational system and provide a blueprint for the future, the government of India has come up with National Education Policy 2020. The NEP 2020 was approved by the Indian cabinet on July 29 2020. NEP 2020 suggests reforms in India's schools and higher education. National Education Policy 2020 emphasizes the use and integration of technology in school and higher education that will enable India to meet the requirements of quality education in line with the SDGs in the 21st century. This paper is based on secondary data and highlights technology's scope and significance in NEP 2020. The use of technology in educational institutions will help enhance pedagogical methods and student learning. NEP 2020 recommends the creation of the National Educational Technology Forum (NETF) to facilitate open dialogue about how to use technology in school and higher education.
Introduction to Sustainable Solution Techniques in Civil and Environmental Engineering Science
Visualizing the era of urbanization, population growth, climate change, environmental degradation etc., the demand for sustainable practices in Civil and Environmental Engineering has never been as important as today. The edited book "Introduction to Sustainable Solution Techniques in Civil and Environmental Engineering Science" is planned to give an overview of certain approaches and methods for addressing these serious issues. The book is a collection of selected papers presented at International Conference on Advances in Civil and Environmental Engineering (ICACEE-2024), held at Civil Engineering Department, M.M. Engineering College, Mullana, Ambala, Haryana on 14-15 March 2024. This book...
Legacy Of A Divided Nation
This book is regarded as a personal manifesto, a statement through the history of partition and its aftermath, of the values which India's Muslims should cherish and of the national priorities they should promote. It provides the reference-point for understanding India's Partition and its legacy.
