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Marketing 2.0
The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. These new technologies will have far-reaching consequences for marketing, sales and customer service. This book analyses the enduring changes marketing is undergoing and present the four most important new concepts: Holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing. The text is accompanied by selected case studies from all over the world.
Sales Management Control Strategies in Banking
Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management control strategy in accordance to their specific environment, business strategy, and organizational characteristics in order to increase performance.
Brain
Aimed at researchers and clinicians, this journal of neurology balances studies in neurological science with practical clinical articles.
Urban Origins of American Judaism
The urban origins of American Judaism began with daily experiences of Jews, their responses to opportunities for social and physical mobility as well as constraints of discrimination and prejudice. Deborah Dash Moore explores Jewish participation in American cities and considers the implications of urban living on American Jews across three centuries. Looking at synagogues, streets, and snapshots, she contends that key features of American Judaism can be understood as an imaginative product grounded in urban potentials. Jews signaled their collective urban presence through synagogue construction, which represented Judaism on the civic stage. Synagogues housed Judaism in action, its rituals, ...
