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The SAGE Encyclopedia of Research Design
The SAGE Encyclopedia of Research Design maps out how one makes decisions about research design, interprets data, and draws valid inferences, undertakes research projects in an ethical manner, and evaluates experimental design strategies and results. From A-to-Z, this four-volume work covers the spectrum of research design strategies and topics including, among other things: fundamental research design principles, ethics in the research process, quantitative versus qualitative and mixed-method designs, completely randomized designs, multiple comparison tests, diagnosing agreement between data and models, fundamental assumptions in analysis of variance, factorial treatment designs, complete a...
Network Neutrality and Digital Dialogic Communication
In the months after the Federal Communications Commission’s (FCC) 2017 decision to repeal network neutrality as US policy, it is easy to forget the decades of public, organizational, media and governmental struggle to control digital policy and open access to the internet. Using dialogic communication tactics, the public, governmental actors and organizations impacted the ruling through YouTube comments, the FCC online system and social network communities. Network neutrality, which requires that all digital sites can be accessed with equal speed and ability, is an important example of how dialogic communication facilitates public engagement in policy debates. However, the practice and ability of the public, organizations and media to engage in dialogic communication are also greatly impacted by the FCC’s decision. This book reflects on decades of global engagement in the network neutrality debate and the evolution of dialogic communication techniques used to shape one of the most relevant and critical digital policies in history.
Communication in Everyday Life
Communication in Everyday Life: A Survey of Communication offers an engaging introduction to communication based on the belief that communication and relationships are always interconnected. Best-selling authors Steve Duck and David T. McMahan incorporate this theme of a relational perspective and a focus on everyday communication to show the connections between concepts and how they can be understood through a shared perspective. Students will learn how topics in communication come together as part of a greater whole, as well as gain practical communication skills, from listening to critical thinking and using technology to communicate.
Research Perspectives on Social Media Influencers and their Followers
Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing—it’s all about the followers. This collection, edited by Brandi Watkins, explores how social media has shifted power dynamics away from brands and toward the consumers themselves—the social media users who choose to like, share, and engage with brands online. This dynamic has paved the way for the rise of the social media influencer (SMI); a unique category of social media user who has a large platform and compelling content that attracts a number of loyal and devoted followers.. It�...
The Netflix Effect
Netflix is the definitive media company of the 21st century. It was among the first to parlay new Internet technologies into a successful business model, and in the process it changed how consumers access film and television. It is now one of the leading providers of digitally delivered media content and is continually expanding access across a host of platforms and mobile devices. Despite its transformative role, however, Netflix has drawn very little critical attention-far less than competitors such as YouTube, Apple, Amazon, Comcast, and HBO. This collection addresses this gap, as the essays are designed to critically explore the breadth and diversity of Netflix's effect from a variety of different scholarly perspectives, a necessary approach considering the hybrid nature of Netflix, its inextricable links to new models of media production, distribution, viewer engagement and consumer behavior, its relationship to existing media conglomerates and consumer electronics, its capabilities as a web-based service provider and data network, and its reliance on a broader technological infrastructure.
Social Justice and the Modern Athlete
Social Justice and the Modern Athlete: Exploring the Role of Athlete Activism in Social Change is an edited volume in which editor Mia Long Anderson and various contributors identify and discuss athletes who have been at the forefront of social movements to lead change in distinct areas of society, including politics, gender equity, and mental health. Contributors analyze how this activism speaks to the impact that athletes can have on raising awareness and the power they have to influence and rectify social injustices as they work to advance efforts that result in a more equitable social structure. This volume demonstrates the myriad ways in which athletes have conducted their social work both in the real world and the online sphere, addressing the spectrum of intersectional marginalization that exists in our society based on gender, sexual orientation, race, religion, ability, and class. Scholars of sports studies, communication, sociology, political communication, and gender studies will find this book of particular interest.
Understanding Pope Francis
Understanding Pope Francis: Message, Media, andAudienceoffers several chapters which illuminate the often misunderstood, but widely discussed, leader of the Roman Catholic Church, Pope Francis. With 1.3 billion baptized members living throughout every continent, communication by and about him is a subject deserving to be understood. As technology makes the “global village” predicted by Marshall McLuhan more apparent, the complexities of leading an organization across geographic boundaries with differing ideas about culture and governance present great need to be nuanced, indeed cautious, about messages communicated across diverse media platforms and consumed by divergent audiences. This book lays bare the messages Pope Francis produces, the way that varying platforms/media present those messages, and the complex ways in which audiences formulate their interpretations.
Parasocial Politics
The popularity of cable news, satire, documentaries, and political blogs suggest that people are often absorbing and dissecting direct political messages from informational media. But entertainment media also discusses the important political issues of our time, though not as overtly. Nonetheless, consumers still learn, debate, and form opinions on important political issues through their relationship with entertainment media. While many scholarly books examine these political messages found in popular culture, very few examine how actual audiences read these messages. Parasocial Politics explores how consumers form complex relationships with media texts and characters, and how these readings exist in the nexus between real and fictional worlds. This collection of empirical studies uses various methodologies, including surveys, experiments, focus groups, and mixed methods, to analyze how actual consumers interpret the texts and the overt and covert political messages encoded in popular culture.
Netflix Recommends
Algorithmic recommender systems, deployed by media companies to suggest content based on users’ viewing histories, have inspired hopes for personalized, curated media but also dire warnings of filter bubbles and media homogeneity. Curiously, both proponents and detractors assume that recommender systems for choosing films and series are novel, effective, and widely used. Scrutinizing the world’s most subscribed streaming service, Netflix, this book challenges that consensus. Investigating real-life users, marketing rhetoric, technical processes, business models, and historical antecedents, Mattias Frey demonstrates that these choice aids are neither as revolutionary nor as alarming as their celebrants and critics maintain—and neither as trusted nor as widely used. Netflix Recommends brings to light the constellations of sources that real viewers use to choose films and series in the digital age and argues that although some lament AI’s hostile takeover of humanistic cultures, the thirst for filters, curators, and critics is stronger than ever.
Web 2.0 Technologies and Democratic Governance
Web 2.0 has become the buzz word for describing social media available on the Internet, such as blogs, photo and file sharing systems and social networking sites. These Web 2.0 applications are rapidly transforming citizen-citizen and citizen-government interactions in a manner not seen before. In recognition of these trends, governments are already taking a very close look at Web 2.0 and online communities in order to leverage them for designing products and services and for providing citizen services. This book brings together international scholars to provide the theoretical and practical contexts for understanding the nature of Web 2.0 technologies and their impact on political, public p...
