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The Business of Digital Publishing
Thoroughly revised and updated throughout, the second edition of The Business of Digital Publishing provides an essential introduction to the development of digital products in the book and journal industries today. Offering a fundamental overview of the main technological developments that have influenced the growth of digital publishing, the author introduces students to the key terms and concepts that make digital publishing possible. The four key publishing sectors (professional reference, academic, education and trade) are explored in detail, providing students with the technical literacy to understand digital developments and examine the growth of new business models. In this edition, ...
How American Media Presents Crisis of Sino-Us Relations
Sino-US relation that has great influence on international relations is considered as the most important bilateral relation in the world today by politicians and scholars from both of the two countries. The development of Sino-US relation has undergone twists and turns since the two countries established diplomatic relation. Although China and America has developed cooperative relationship in various areas, critical events resulted from conflicts happen from time to time. Media that plays various roles including message transmitter, public opinion shaper and problem solver during the two countries’ crisis is not only an important information channel for both the government and the people t...
Inside Book Publishing
Now in its fifth edition, Inside Book Publishing remains the classic introduction to the book publishing industry, being both a manual for the profession for over two decades and the bestselling textbook for students of publishing.The book remains essential reading for publishing students, those seeking a career in publishing, recent entrants to the industry, and authors seeking an insider's view. The accompanying website supports the book by providing up-to-date and relevant content.This new edition has been fully updated to respond to the rapid changes in the market and technology. Now more global in its references and scope, the book explores the tensions and trends affecting the industry, including the growth of ebooks, self-publishing, and online retailing, and new business models and workflows. The book provides excellent overviews of the main aspects of the publishing process, including commissioning, product development, design and production, marketing, sales and distribution.
The Book Publishing Industry
This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur everyday in the publishing in
News for the Rich, White, and Blue
As cash-strapped metropolitan newspapers struggle to maintain their traditional influence and quality reporting, large national and international outlets have pivoted to serving readers who can and will choose to pay for news, skewing coverage toward a wealthy, white, and liberal audience. Amid rampant inequality and distrust, media outlets have become more out of touch with the democracy they purport to serve. How did journalism end up in such a predicament, and what are the prospects for achieving a more equitable future? In News for the Rich, White, and Blue, Nikki Usher recasts the challenges facing journalism in terms of place, power, and inequality. Drawing on more than a decade of fie...
American Media and Mass Culture
"On subjects from Superman to rock 'n' roll, from Donald Duck to the TV news, from soap operas and romance novels to the use of double speak in advertising, these lively essays offer students of contemporary media a comprehensive counterstatement to the conservatism that has been ascendant since the seventies in American politics and cultural criticism. Donald Lazere brings together selections from nearly forty of the most prominent marxist, feminist, and other leftist critics of American mass culture--from a dozen academic disciplines and fields of media activism. The collection will appeal to a wide range of students, scholars, and general readers." -- Book Jacket.
Religion and Media in America
Covering topics ranging from the Moral Monday movement to Christian films and performers, Religion and Media in America is a qualitative study of the ways in which religion has been woven into American popular and civic culture. This book explores how Christianity both adapts to and is affected by new media forms. Its six chapters address religious activism; government imposition of religiosity into secular culture; religious entertainment; Bible translations marketed as consumer goods; and how religious satire comes from both religious and secular sources. Recommended for scholars and students interested in media studies, film studies, religion, communication, American history, American studies, political science, and popular culture.
The Culture and Commerce of Publishing in the 21st Century
This is the definitive social and economic analysis of the current state and future trends of the American book publishing industry, with an emphasis on the trade, college textbook, and scholarly publishing sectors. Drawing on a rich and extensive data, the thoughtful analysis presented in this book will be valuable to leaders in publishing as well as the scholars and analysts who study this industry.
Globalization
This study focuses on three major questions in an effort to define and measure cultural, political, and demographic forces that drive globalization. First, what have the different national industries contributed to the globalization process, and how has this affected the rankings of passively and actively participating national economies? Second, how significant have the billions of dollars in foreign direct investments been to the world's output of products and services? Finally, what are the political implications of America's most recent neo-conservative doctrine of the new world order or the 'New American Century' on globalization's future?
Political Awakenings
As a kid, Noam Chomsky handed out the Daily Mirror at his uncle's newsstand on 72nd Street, inadvertently finding himself in a buzzing intellectual and political hub for European immigrants in New York. Iranian human rights Nobelist Shirin Ebadi and her husband signed their own legal contract, attempting to restore equality to their marriage after the Iranian Revolution effectively erased the legal rights of women. Elizabeth Warren set out to expose those frauds declaring bankruptcy and taking advantage of the system-only to discover, in her research, a very different story of hard-working middle-class families facing economic collapse in the absence of a social safety net. While studying at Oxford, a young Tariq Ali made a bet with a friend that he could work the Vietnam War into every single answer on his final exams. In this rousing, thoughtful, often funny, and always inspiring volume, a diverse and impressive group of thinkers reflect on those formative experiences that shaped their own political commitments. A fascinating new window into the revealing links between the personal and the political, Political Awakenings will engage readers across generations.
