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Aesthetic Labour
This volume approaches questions about gender and the politics of appearance from a new perspective by developing the notion of aesthetic labour. Bringing together feminist writing regarding the ‘beauty myth’ with recent scholarship about new forms of work, the book suggests that in this moment of ubiquitous photography, social media, and 360 degree surveillance, women are increasingly required to be 'aesthetic entrepreneurs’, maintaining a constant state of vigilance about their appearance. The collection shows that this work is not just on the surface of bodies, but requires a transformation of subjectivity itself, characterised by notions of personal choice, risk-taking, self-manage...
Professional Discourses, Gender and Identity in Women's Media
This book examines the professional discourses produced in women’s media in Malaysia and the subject positions that they make available for career women. Drawing on feminist critical discourse analysis, critical stylistics and feminist conversation analysis, it identifies a range of gendered discourses around employment and motherhood that are underpinned by postfeminism and neoliberal feminism. Through close linguistic analysis of magazine and newspaper articles and radio talk, the study reveals that these discourses substitute balance, individual success, self-transformation and positive feelings for structural change, and entrench the very issues hindering gender workplace equality. Chapters discuss topics such as sexism, work-family balance, extensive and intensive mothering, breadwinning, gender stereotypes, beauty work, ‘synthetic sisterhood’, media practices and gender equality policies. This book will be of great interest to students and scholars of language and gender, discourse analysis, and media, communication and cultural studies as well as policy-makers, media practitioners and feminist activists.
Troubled Memories
Analyzes literary and cultural representations of iconic Mexican women to explore how these reimaginings can undermine or perpetuate gender norms in contemporary Mexico. In Troubled Memories, Oswaldo Estrada traces the literary and cultural representations of several iconic Mexican women produced in the midst of neoliberalism, gender debates, and the widespread commodification of cultural memory. He examines recent fictionalizations of Malinche, Hernán Cortéss indigenous translator during the Conquest of Mexico; Sor Juana Inés de la Cruz, the famous Baroque intellectual of New Spain; Leona Vicario, a supporter of the Mexican War of Independence; the soldaderas of the Mexican Revolution;...
Explorations in Critical Studies of Advertising
This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
Trump's America
Explores the cultural and political significance of the election of President TrumpDonald J. Trump's presidency has delivered a seismic shock to the American political system, its public sphere, and to our political culture worldwide. Written by leading scholars across a range of disciplines, as well as professionals in the field of political journalism, this collection of essays offers a deeper understanding of Trump and the impact that his rise to power has had both domestically and worldwide.The first section provides varied perspectives on the realignments of political culture in the United States that signify a paradigm shift, a radical disruption of fundamental beliefs and values about...
Beckett’s Imagined Interpreters and the Failures of Modernism
Samuel Beckett’s work is littered with ironic self-reflexive comments on presumed audience expectations that it should ultimately make explicable sense. An ample store of letters and anecdotes suggests Beckett’s own preoccupation with and resistance to similar interpretive mindsets. Yet until now such concerns have remained the stuff of scholarly footnotes and asides. Beckett’s Imagined Interpreters and the Failures of Modernism addresses these issues head-on and investigates how Beckett’s ideas about who he writes for affect what he writes. What it finds speaks to current understandings not only of Beckett’s techniques and ambitions, but also of modernism’s experiments as fundam...
The Cultural Politics of Femvertising
This book addresses the merits and limitations of femvertising, explores the operations of advertising and commodity feminism in a global context, and presents case studies from Anglo-American, South American and East Asian national contexts. The range of topics include the femvertising of beauty products, contraception, lingerie, breast cancer awareness, financial services and corporate branding. Focusing on the ways in which neoliberalism and postfeminism interact with foundational issues of feminist politics, the chapters in this book situate global femvertising as a complex and exciting advertising strategy which holds the potential for social change amidst an uneasy cohabitation with capitalism and commercial culture.
Work That Body
Work That Body: Male Bodies in Digital Culture explores the recent rise in different types of men using digital media to sexualise their bodies. It argues that the male body has become a key site in contemporary culture where neoliberalism’s hegemony has been both secured and contested since 2008. It does this by looking at four different case studies: the celebrity male nude leak; the rise of young men sharing images of their muscular bodies on social media; RuPaul's Drag Race body transformational tutorial, and the rise of chemsex. It finds that on the one hand digital media has enabled men to transform their bodies into tools of value-creation in economic contexts where the historical means they have relied on to create value have diminished. On the other it has also allowed them to use their bodies to form intimate collective bonds during a moment when competitive individualism continued to be the privileged mode of being in the world. It therefore offers a unique contribution not only to the field of digital cultural studies but also to the growing cultural studies literature attempting to map the historical contradictions of the austerity moment.
Women and Gendered Violence in Canada
Violence against women is usually framed as an issue of interpersonal violence perpetuated by men. While domestic violence and sexual assault are significant social problems, such a narrow framing obscures the diversity of women's experience, fails to illuminate the role social structures play, and excludes discussions of workplace and state violence. By drawing on a range of theoretical traditions emerging from feminism, criminology, and sociology, Women and Gendered Violence in Canada significantly expands the conversation on violence against women. The first section of the book develops the conceptual and contextual framework that informs the remainder of the text, and the following three sections are organized around types of victimization: interpersonal, labour site, and state. Each chapter ends with lists of suggested activities, and first person narratives are integrated throughout to personalize the material and issues being examined.
