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Expand, Grow, Thrive
In this call-to-arms for marketers struggling to hit their growth targets, brand licensing expert Pete Canalichio explores what needs to be done to consistently and sustainably convert consumer interest into passion, into must-have, and into must-have-more. The result is the LASSO model: a five-step process to turn good brands into global brands.
Creation - Transformation - Theology
The social and cultural challenges posed by the increasing threat to creation (climate change, destruction of biodiversity, etc.) are the starting point for new philosophical-ethical and theological reflections on the relationship between God, human beings and the world, as presented in this volume. God's creative impulse, which transforms anew, is at work in the actions of human beings and challenges us, in view of the threat to the "house of life" earth, to go new ways that make a common and good life possible. Creation and transformation are interrelated; an ecological theology of creation and practice of sustainability to be developed in the European context is to be embedded in the horizon of a global, liberating theology. Prof. Dr. Dr. h.c. Margit Eckholt, professor of dogmatics and fundamental theology at the Institute of Catholic Theology / University of Osnabrück, president of the European Society for Catholic Theology
The world in a sea
The Mediterranean, both a sea and a theatre, has served throughout history as a fundamental crossroads for the political-religious dynamics and international tensions that characterize the various worlds, east and west, south and north, that meet in this basin. Starting from these premises, the present work examines - within a chronological span that goes from the conclusion of the Second World War to the end of Pius XII’s pontificate - the contribution offered by the Holy See and by Catholics from different national contexts in deciphering the role of the Mediterranean Sea within the wider global context. As such, it constitutes a reflection on this geographical space with its peculiar cultural, economic, political, and religious realities by highlighting the role played by the Mediterranean in the elaboration of visions and projects of civilization. This work is the fruit of a wider research programme called Occidentes - Horizons and projects of civilization in the Church of Pius XII. It brings together the work of seven historians from different European Universities.
Milton, the sublime and dramas of choice
Milton, the Sublime and Dramas of Choice challenges readers and scholars to rethink Milton’s relationship to the sublime in terms of ethics. The book demonstrates that Milton’s sublimity merges the early modern reception of Longinus with classical, medieval, and Renaissance categories of magnanimity, wonder, and inspiration to investigate the relations between human and divine agency. Under the influence of early modern models of sublimity, including Spenser and Shakespeare, Milton speaks through his fictional characters about the making of heroic and literary virtue. In turn, the work also sheds light on the importance of tragedy as an additional source to the formation of the Renaissan...
Nuclear Magnetic Resonance
As a spectroscopic method, nuclear magnetic resonance (NMR) has seen spectacular growth over the past two decades, both as a technique and in its applications. Today the applications of NMR span a wide range of scientific disciplines, from physics to biology to medicine. Each volume of Nuclear Magnetic Resonance comprises a combination of annual and biennial reports which together provide comprehensive coverage of the literature on this topic. This Specialist Periodical Report reflects the growing volume of published work involving NMR techniques and applications, in particular NMR of natural macromolecules which is covered in two reports: "NMR of Proteins and Nucleic Acids" and "NMR of Carb...
The Speed Method, Awareness in Four Steps
The author presents a theoretical-practical training manual with effective tools for everyone, especially counselors to improve their spiritual growth. The Speed Method, integrating Lonergan’s theory with the practice of counseling, becomes a concrete opportunity in view of a new spiritual springtime for the Church and human care.
New Masters of Photoshop
* Showcase of the current best graphic work using Photoshop. * A brand-leading flagship book, this is the epitome of "Designer to Designer". * Most advanced Photoshop content available. * Photoshop 8 will be released in early 2004, so users will be looking for up-to-date books.
Brand Licensing Versus Traditional Growth Strategies
Learn the pros and cons of brand licensing, make smarter decisions about growth, get a framework to help you decide if licensing is right for you and an actionable plan from a brand licensing thought leader.
«Ben venga la propaganda»
Questo lavoro di ricerca prende avvio da una constatazione e da una curiosità. Partiamo dalla constatazione. Studiando la produzione cinematografica realizzata dal nazionalsocialismo tra il 1933 e il 1945, il confronto – estetico produttivo, comunicativo e ideologico – con un film si rivela imprescindibile: Süss, l’ebreo (Jud Süss, 1940) di Veit Harlan. Lo è per l‘evidente qualità formale dell’opera, ma, soprattutto, per l’altrettanto evidente, quanto radicale, carica antisemita. Ed essendo l’antisemitismo uno snodo imprescindibile dell’ideologia nazionalsocialista, studiare Süss, l’ebreo significa, in fondo, studiare il totalitarismo hitleriano attraverso il punto di...
