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Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.
Materiality in Institutions
This book aims at clarifying the role of materiality, spaces, digitality and embodiment in institutional dynamics from the perspective of Management & Organization Studies. Presenting a rich set of theoretical, methodological and epistemological advances on materiality and institutions, it also gives voice to distinctive and diverse perspectives on materiality in institutions, structuring chapters into four major topics: artefacts and objects, digitality and information, space and time, body and embodiment. This book sparks discussion and debate about ontological dimensions of Management & Organization Studies, including post-discursive, visual, phenomenological and material. With a foreword by Professor Thomas B. Lawrence, Saïd Business School, University of Oxford.
Social Change in a Material World
Social Change in a Material World offers a new, practice theoretical account of social change and its explanation. Extending the author’s earlier account of social life, and drawing on general ideas about events, processes, and change, the book conceptualizes social changes as configurations of significant differences in bundles of practices and material arrangements. Illustrated with examples from the history of bourbon distillation and the formation and evolution of digitally-mediated associations in contemporary life, the book argues that chains of activity combine with material events and processes to cause social changes. The book thereby stresses the significance of the material dimension of society for the constitution, determination, and explanation of social phenomena, as well as the types of space needed to understand them. The book also challenges the explanatory significance of such key phenomena as power, dependence, relations, mechanisms, and individual behavior. As such, it will appeal to sociologists, geographers, organization studies scholars, and others interested in social life and social change.
Research on Knowledge, Innovation and Internationalization
Comprises of a selection of competitive papers from the 34th European International Business Academy Annual Conference, held in Tallinn, Estonia in December 2008, with the theme International Business and the Catching-up Economies: Challenges and Opportunities.
International Growth of Small and Medium Enterprises
This book provides a comprehensive overview of international growth of SMEs from diverse points of view. It verifies that SMEs in all parts of the globe share similar characteristics, yet differ significantly. New explanations for this emerge, and although seminal concepts still remain powerful, their proper use requires new interpretations.
Encyclopedia of E-Business Development and Management in the Global Economy
"This research book is a repository for academicians, researchers, and industry practitioners to share and exchange their research ideas, theories, and practical experiences, discuss challenges and opportunities, and present tools and techniques in all aspects of e-business development and management in the digital economy"--Provided by publisher.
Resources, Efficiency and Globalization
International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries.
Marketing Opportunities and Challenges in a Changing Global Marketplace
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives co...
The Psychology of Politicians
The Psychology of Politicians explores a topic which fuels public and media debate yet is under-researched and has potentially far-reaching consequences for the success of our political systems. Focusing on research with democratically elected representatives from the UK, Poland and Italy, and on the political behaviour of a former US President and voters' perceptions in the emerging democracy of Ukraine, this book is packed with psychological insights. Using quantitative and qualitative methodologies, the contributors chart the progress of the individual politician from selection as a candidate to becoming established in Parliament examining their qualities as communicators, thinkers and leaders. The impact of work and non-work pressures on their mental well-being and capacity to handle a crisis are probed and the roles of personality traits in politicians' values and in public perceptions of our elected representatives are highlighted.
Welcome to The New Normal: Life After The Chaos
Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and organizations through behavioral and cultural shifts in the market. This volume provides new insights and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. Featuring papers presented at the 2023 Academy of Marketing Science Annual Conference i...
