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Handbook of Services Marketing and Management
This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'
The Yoga of Max's Discontent
“A beautifully rendered epic journey . . . . The novel works on many levels and excels at them all.” —New York Journal of Books In this captivating and surprising novel of spiritual discovery—a No. 1 bestseller in India—a young American travels to India and finds himself tested physically, emotionally, and spiritually. Max Pzoras is the poster child for the American Dream. The child of Greek immigrants who grew up in a dangerous New York housing project, he triumphed over his upbringing and became a successful Wall Street analyst. Yet on the frigid December night he’s involved in a violent street scuffle, Max begins to confront questions about suffering and mortality that have do...
Mastering Amzon Ads
Find Readers.Build your brand.Change your life.Mastering Amazon Ads will let you reach your goals. You'll learn what it takes to understand how to manage your ad dollars to maximize your return-on-investment.Whether you're an Indie author self-publishing for the first time or an experienced author working on your book marketing skills, this book will help you build an advertising and marketing plan that will find readers and end up selling lots of books.Learn how to:- run ads- manage ads- analyze ads- optimize your description for improved conversions- build a long-term planThis book will give you the road map to success you need to quit your day job and get back writing.Get your copy now.
From Book to Bestseller
If you're an author, the brand new ?From Book to Bestseller?An Insider's Guide to Publicizing and Marketing Your Book? unlocks the door to the ?Publicity Kingdom.' This guide will help you discover the crown jewels of PR and book marketing. Written by media-relations specialist and internationally recognized book marketing expert Penny C. Sansevieri, From Book to Bestseller is the definitive how-to-guide for marketing and publicizing your book. Like many other marketing books in this space, From Book to Bestseller begins by offering tips, insider secrets, and media contact information. But that's where From Book to Bestseller takes off and leaves the others behind. In Book to Bestseller, you'll uncover pearls that most authors overlook'for example, how to secure special sales and develop spin-off products. Sansevieri shares her extensive experience and know-how to show you how to unearth the right media outlets for your book and how to pitch them to succeed.
Search Engine Marketing, Inc.
The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, and Best Practices! In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals. Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you th...
Professional Services Marketing
A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected prof...
Optimal Database Marketing
"Destined to be the definitive guide to database marketing applications, analytical strategies and test design." - Brian Kurtz, Executive Vice President, Boardroom Inc., 2000 DMA List Leader of the Year and DMA Circulation Hall of Fame Inductee "This book is well written with interesting examples and case studies that both illustrate complex techniques and tie the chapters together. The level of detail and treatment of statistical tools and methods provides both understanding and enough detail to begin to use them immediately to target marketing efforts efficiently and effectively. It is perfect for a course in database marketing or as a handy reference for those in the industry. " - C. Samu...
Red Hot Internet Publicity
Red Hot Internet Publicity - Fourth Edition! The Shortest Path to Mastering Your Online Promotion Strategies Learn through straightforward, real-world examples The ever-changing world of online promotion can be overwhelming. Especially for authors and small business owners trying to build strong brands. The buzz phrases. The lingo. And the paralyzing feeling of not knowing where to start or what to do. Enough of that already! It's time to dump those feelings forever-and now you can. Because social media and publicity authority, Penny Sansevieri, has created the essential Internet Publicity roadmap. Whether you're a beginner or a seasoned marketer who wants to refine your skills, Red Hot Inte...
Split at the Root
"In this dramatic and beautifully written memoir, the author explores questions of race, adoption and identity, not as the professor of cultural studies that she became, but as the Black child of German settlers in Guatemala who called her their "little Moor." Her journey into investigating the mystery of how these White foreigners became her parents begins when she reluctantly considered joining an African-American organization at the U.S. College where she taught. She realized it was not just her foreign accent that alienated her from Blacks. Under layers of privilege (private schools, international travel, the life of a fashion model and actress in Europe) she discovered that her most imp...
