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Imagining Marketing
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and
Aesthetic Revolutions and Twentieth-Century Avant-Garde Movements
This collection examines key aesthetic avant-garde art movements of the twentieth century and their relationships with revolutionary politics. The contributors distinguish aesthetic avant-gardes —whose artists aim to transform society and the ways of sensing the world through political means—from the artistic avant-gardes, which focus on transforming representation. Following the work of philosophers such as Friedrich Schiller and Jacques Rancière, the contributors argue that the aesthetic is inherently political and that aesthetic avant-garde art is essential for political revolution. In addition to analyzing Russian constructivsm, surrealism, and Situationist International, the contri...
The Oxford Handbook of Aesthetics
'The Oxford Handbook of Aesthetics' has assembled 48 brand-new essays, making this a comprehensive guide available to the theory, application, history, and future of the field.
Fast Forward
Life in the modernist era not only moved, it sped. As automobiles, airplanes, and high-speed industrial machinery proliferated at the turn of the twentieth century, a fascination with speed influenced artists—from Moscow to Manhattan—working in a variety of media. Russian avant-garde literary, visual, and cinematic artists were among those striving to elevate the ordinary physical concept of speed into a source of inspiration and generate new possibilities for everyday existence. Although modernism arrived somewhat late in Russia, the increased tempo of life at the start of the twentieth century provided Russia’s avant-garde artists with an infusion of creative dynamism and crucial mom...
Modernist Avant-garde Aesthetics and Contemporary Military Technology
Examines the tensions between the aims of military technology and modernist aesthetics in relation to perception
The Aesthetics of Matter
It has often been argued that the arrival of the early-20th-century avant-gardes and modernisms coincided with an in-depth exploration of the materiality of art and writing. The European historical avant-gardes and modernisms excelled in their attempts to establish the specificity of media and art forms as well as in experimenting with the hybridity of the materials of their multiple disciplines. This third volume of the series European Avant-Garde and Modernism Studies sheds light on the full range and import of this aspect in avant-garde and modernist aesthetics across all art forms and throughout the 19th and 20th centuries. The book’s contributions, written by experts from some 20 coun...
Space-age Aesthetics
Explores an international network of artists, artist groups, and critics linked by their aesthetic and theoretical responses to science, science fiction, and new media. Focuses on the Italian Spatial Artist Lucio Fontana and French Painter of Space Yves Klein.
The Aesthetics of Anarchy
"In this meticulously-researched, in-depth examination of anarchism and modernism, Gurianova provides a new and compelling interpretation of the early Russian avant-garde. Her study has major implications for our understanding of some of the twentieth century’s most important modernists and is an important contribution to the history and theory of radical political thought."— Allan Antliff, author of Anarchist Modernism: Art, Politics, and the First American Avant-Garde. “Gurianova is the first scholar to study the early Russian avant-garde not as a precursor to the Constructivism of the 1920s, but as a distinctive movement in its own right. In this important book, she identifies an “aesthetics of anarchy” that characterized the movement’s politics and poetics—a concept with provocative implications for our understanding of the relationship between word and image. This is a work of original and compelling scholarship that will profoundly alter our understanding of the Russian avant-garde.”— Nancy Perloff, Getty Research Institute (Los Angeles), curator of the exhibit Tango with Cows: Book Art of the Russian Avant-Garde (1910-1917).
Decentring the Avant-Garde
Decentring the Avant-Garde presents a collection of articles dealing with the topography of the avant-garde. The focus is on different responses to avant-garde aesthetics in regions traditionally depicted as cultural, geographical and linguistic peripheries. Avant-garde activities in the periphery have to date mostly been described in terms of a passive reception of new artistic trends and currents originating in cultural centres such as Paris or Berlin. Contesting this traditional view, Decentring the Avant-Garde highlights the importance of analysing the avant-garde in the periphery in terms of an active appropriation of avant-garde aesthetics within different cultural, ideological and historical settings. A broad collection of case studies discusses the activities of movements and artists in various regions in Europe and beyond. The result is a new topographical model of the international avant-garde and its cultural practices.
The Aesthetics of Disturbance
Explores interconnections among early 20th-century visual, literary, and performance art
