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Hungary
This thorough guide to Hungary shows there is much to explore beyond its popular capital Budapest A wide range of activities sightseeing and travel options are provided to aid independent travelers
Marketing in the 21st Century
Marketing is the crucial connection between company and customer; no enterprise can expect to succeed without a substantial investment in its marketing efforts. Not surprisingly, marketing is one of the core areas of study in the hundreds of business schools and MBA programs around the world, and a vital department of virtually every business. This dynamic set showcases the most current trends, issues, ideas, and practices in marketing, especially as the field evolves in the context of globalization and advances in technology. From branding to public relations, e-tailing to customer-retention strategies, overseas expansion to promoting sports products, Marketing in the 21st Century covers th...
The Rough Guide to Hungary
The Rough Guide to Hungary is the definitive guide to this beautiful land-locked nation, with clear maps and detailed coverage of all the best attractions from the thickly forested Northern Uplands and The Great Plain to the spectacular Lake Balaton and hip capital city, Budapest. You'll find introductory sections on Hungarian customs, health, food, drink and outdoor activities as well as Hungarian wine and extraordinary concentration of thermal bars, all inspired by dozens of colour photos. The Rough Guide to Hungary is loaded with practical information on getting there and around, plus reviews of the best hotels, restaurants, bars and shopping in Hungary for all budgets. Rely on expert background information on everything from Hungarian folk music to Habsburg rule whilst relying on a useful language section and the clearest maps of any guide. Make the most of your holiday with The Rough Guide to Hungary
