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Tourism Marketing
This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.
The New Turkey
Updated since the decision to begin Turkey's admission to the European Union. Turkey is a country in a state of flux, swept along by an extraordinary process of change. In the last few years, a series of far-reaching political and economic reforms has swept away much of the old order which ruled the country for so long. Some people call it a second Turkish revolution. But resistance to reform remains strong. Pressure for change has come from ordinary people fed up with the old ways; it's also been motivated by the dominant issue of Turkish political life - the long pursuit of membership of the European Union. And yet Turkey remains a mystery to many outsiders; a complex country hard to understand. It's secular and Muslim, Western and Eastern, democratic and authoritarian, all at the same time. This book examines the potential and the problems of the new Turkey, and the expectations of the people who live there, drawing on first-hand interviews and observations gathered over several years.
The New Strategic Brand Management
Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, this book covers all the leading issues fa...
Organizational Behavior Challenges in the Tourism Industry
Improving positive and reducing negative organizational behaviors in businesses are important in terms of organizational success as this will lead to an increase in employee organizational commitment and job satisfaction. Considering that the tourism industry has such a dynamic structure, it is obvious that behavioral issues in the industry need to be scrutinized. Organizational Behavior Challenges in the Tourism Industry is a collection of innovative research that aims to explore relevant theoretical frameworks in terms of organizational behavior issues and provides the opportunity for tourism organizations to understand their employees’ behavior. While highlighting topics including emotional labor, deviant behavior, and organizational cynicism, this book is ideally designed for hotel managers, tour directors, restaurateurs, travel agents, business managers, professionals, researchers, academicians, and students.
The Migration Conference 2017 Programme and Abstracts Book
The Migration Conference 2017 hosted by Harokopio University, Athens from 23 to 26 August. The 5th conference in our series, the 2017 Conference was probably the largest scholarly gathering on migration with a global scope. Human mobility, border management, integration and security, diversity and minorities as well as spatial patterns, identity and economic implications have dominated the public agenda and gave an extra impetus for the study of movers and non-movers over the last decade or so. Throughout the program of the Migration Conference you will find various key thematic areas are covered in about 400 presentations by about 400 colleagues coming from all around the world from Australia to Canada, China to Mexico, South Africa to Finland. We are also proud to bring you opportunities to meet with some of the leading scholars in the field. Our line of keynote speakers include Saskia Sassen, Oded Stark, Giuseppe Sciortino, Neli Esipova, and Yüksel Pazarkaya.
Food and Gender
This volume examines, among other things, the significance of food-centered activities to gender relations and the construction of gendered identities across cultures. It considers how each gender's relationship to food may facilitate mutual respect or produce gender hierarchy. This relationship is considered through two central questions: How does control of food production, distribution, and consumption contribute to men's and women's power and social position? and How does food symbolically connote maleness and femaleness and establish the social value of men and women? Other issues discussed include men's and women's attitudes towards their bodies and the legitimacy of their appetites.
The Social Psychology of Tourist Behaviour
The Social Psychology of Tourist Behaviour is a seven-chapter book that describes tourists, tourism, and tourist psychology. The book particularly explores economic, geographical, anthropological, and sociological studies of tourism. Subsequent chapters look into the social role of tourist; an approach to tourist motivation; social contact between tourists and hosts; and environmental settings of tourist behavior. The book will be useful for advanced undergraduates, graduate students and relevant practitioners, and in some cases for a rather broader public in the field of social psychology.
Humour and Social Protest
The seventeen essays in this book examine the power of humour in framing social and political protest.
Three Centuries; Family Chronicles of Turkey and Egypt
The author was the second wife of Sultan Hussein Kamel of Egypt. After her husband ascended the throne in 1914, she became known as Sultana Melek. Born in Istanbul in 1869, she was a Circassian, but unlike many Circassians in the Ottoman era, she was not a slave. Her mother was Princess Nimet Mouhtar. This book describes her family's history and her own life, and gives a window into the life among the upper classes during the Ottoman Empire from the nineteenth to early twentieth centuries.
Emotion and Reason in Consumer Behavior
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
