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The Politics of German Defence and Security
The post-Cold War era has witnessed a dramatic transformation in the German political consensus about the legitimacy of the use of force. However, in comparison with its EU and NATO partners, Germany has been reticent to transform its military to meet the challenges of the contemporary security environment. Until 2003 territorial defence rather than crisis-management remained the armed forces' core role and the Bundeswehr continues to retain conscription. The book argues that 'strategic culture' provides only a partial explanation of German military reform. It demonstrates how domestic material factors were of crucial importance in shaping the pace and outcome of reform, despite the impact o...
Official Gazette of the United States Patent and Trademark Office
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Neuroeconomics
This book represents one of the cornerstones of the series Studies in Neuroscience, Psychology and Behavioral Economics. It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in “real life.” Culminating in an extensive methods section, in which eight different neuroscience techniques are introduced, the book offers an essential resource for researchers and practitioners, and may also be beneficial for graduate students.
Creating Breakthrough Innovations at Consumer Packaged Goods Companies
How to create successful new products for tomorrow? This research investigates how consumer companies can best improve their innovation performance by looking at best practices from other industries, contemporary concepts and theories about innovation, as well as basic insights into consumer understanding. The result is an exclusive guideline for companies to follow to restructure their innovation approach, lower their failure rate and launch highly successful new products. This research had been Stefan Geissel's final thesis for his German master's degree.
The Fun Habit
Discover the latest scientific evidence for the potent and revitalizing value of fun and how to make having fun a habitual and authentic part of your daily life with “this well-researched and impressive guide” (BookPage). Doesn’t it seem that the more we seek happiness, the more elusive it becomes? There is an easy fix: fun is an action you can take here and now, practically anywhere, anytime. Through research and science, we know fun is enormously beneficial to our physical and psychological well-being, yet fun’s absence from our modern lives is striking. Whether you’re a frustrated high-achiever trying to find a better work-life balance or someone who is seeking relief from life�...
Neither Good Nor Bad
When confronted by a range of violent actions perpetrated by lone individuals, contemporary society exhibits a constant tendency to react in terms of helpless, even perplexed horror. Seeking explanations for the apparently inexplicable, commentators often hurry to declare the perpetrators as “evil”. This question is not restricted to individuals: history has repeatedly demonstrated how groups and even entire nations can embark on a criminal plan united by the conviction that they were fighting for a good and just cause. Which circumstances occasioned such actions? What was their motivation? Applying a number of historical, scientific and social-scientific approaches to this question, this study produces an integrative portrait of the reasons for human behavior and advances a number of different interpretations for their genesis. The book makes clear the extent to which we live in socially-constructed realities in which we cling for dear life to a range of conceptions and beliefs which can all too easily fall apart in situations of crisis.
Sustainable Energy Technologies
This book examines the key aspects that will define future sustainable energy systems: energy supply, energy storage, security and limited environmental impacts. It clearly explains the need for an integrated engineering approach to sustainable energies, based on mathematical, biogeophysical, and engineering arguments. Resilient and efficient alternatives are compared to non-sustainable options. This book results from the collaboration of 50 international contributors.
Atlas of the Heart
In her latest book, five-time #1 New York Times bestselling author Dr Brené Brown, writes, "If we want to find the way back to ourselves and each other, we need language and the grounded confidence to both tell our stories, and to be stewards of the stories that we hear. This is the framework for meaningful connection." In Atlas of the Heart, Brown takes us on a journey through 87 of the emotions and experiences that define what it means to be human. As she maps the necessary skills and lays out an actionable framework for meaningful connection, she gives us the language and tools to access a universe of new choices and second chances - a universe where we can share and steward the stories ...
Decision Making under Uncertainty
Most decisions in life are based on incomplete information and have uncertain consequences. To successfully cope with real-life situations, the nervous system has to estimate, represent and eventually resolve uncertainty at various levels. A common tradeoff in such decisions involves those between the magnitude of the expected rewards and the uncertainty of obtaining the rewards. For instance, a decision maker may choose to forgo the high expected rewards of investing in the stock market and settle instead for the lower expected reward and much less uncertainty of a savings account. Little is known about how different forms of uncertainty, such as risk or ambiguity, are processed and learned about and how they are integrated with expected rewards and individual preferences throughout the decision making process. With this Research Topic we aim to provide a deeper and more detailed understanding of the processes behind decision making under uncertainty.
