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The Second Edition of this bestselling B2B marketing textbook offers the same accessible clarity of insight, combined with updated and engaging examples. Each chapter contains a detailed case study to further engage the reader with the topics examined. - Featuring updated case studies and a range of new examples. - Incorporating additional coverage of B2B branding and the B2B strategic marketing process, and issues of sustainability. - Extended coverage of Key Account Management - Online lecturer support including PowerPoint slides and key web links Drawing on their substantial experience of business-to-business marketing as practitioners, researchers and educators, the authors make this exc...
An extremely fluent and effective text designed to be a complete resource for single semester courses, this book has a unique combination of text, case studies and readings--as well as a comprehensive companion website, new for this edition.
In his first adventure alone after his father's death, young William Walkingstick has stumbled upon a new world-a world of bitties and hat towns, giants and faeries, woodsmen and enchanted forests. His first acquaintance in this new land is a friendly giant named Eril, who wears a most amazing hat. Upon Eril's hat sits an elegant miniature town with little houses and shops, cobblestone streets, and lampposts shining with pinpricks of light. William is smitten with the tiny folk who live there, the bitties, and dreams of someday earning his very own hat town.But adventure comes William's way when the hat towns are stolen by Egad the Terrible, and he finds himself caught up in a heart-stopping rescue mission. Drawing from the quiet strength of a gentle giant, inspired by the unassuming and sometimes rib-tickling spunk of a lion-hearted bittie, and urged on by the determined faith of a wayward faerie, William learns the meaning of true bravery and realizes he has possessed it all along.
Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration of perspectives as an essential ingredient for successfully managing increased globalization amid an increasing emphasis on cultural identity. In this compelling volume, the authors examine the European as well as the US approaches to cultural understanding. As a result, this book identifies issues that need further study and resolution so you can integrate this new knowledge into your marketing strategy. From this insightful book you will discover new marketing strategy models, including the sequence of steps and description of tools. Most importantly, this bo...
A team of eminent contemporary philosophers present the first collective study of seminal British moral thinkers of the late 19th and early 20th centuries. Some, like Henry Sidgwick and G. E. Moore, are already recognized as leading philosophers of their day; others, like Hastings Rashdall and A.C. Ewing, are unjustly neglected.
Covers receipts and expenditures of appropriations and other funds.