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Marketing Management
Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.
10th Symposium Construction Innovation and Global Competitiveness
This two-volume set comprises the proceedings of the 2002 symposium concerned with innovation in the construction industry and global competition. Approximately 115 papers address topics ranging from business improvement to the impact of innovation on the built environment; and globalization and competitiveness.
Managing E-commerce in Business
Information and Communication Technology (ICT) is becoming indispensable in the spheres of business, government, education and entertainment. It makes Internet marketing, e-government, e-learning and online chat services possible. And its commercial aspect, e-commerce, is part of this trend. Today, no business training is complete without the inclusion of at least the basics of e-commerce. But although e-commerce has opened up new opportunities, it also presents threats and risks. The success of e-commerce hinges on security and trust. Every business manager should therefore have a fundamental awareness of the meaning of e-commerce and ICT security and risk management. This second edition provides guidelines for overcoming these challenges by exploring the ways in which entrepreneurs and managers should co-operate with IT experts to exploit opportunities and combat the threats imposed by new technologies.
Who's who of Southern Africa
Vols. for 1967-70 include as a section: Who's who of Rhodesia, Mauritius, Central and East Africa.
Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success
This book constitutes the refereed proceedings of the International Conference on Business and Technology (ICBT2021) organized by EuroMid Academy of Business & Technology (EMABT), held in Istanbul, between 06–07 November 2021. In response to the call for papers for ICBT2021, 485 papers were submitted for presentation and inclusion in the proceedings of the conference. After a careful blind refereeing process, 292 papers were selected for inclusion in the conference proceedings from forty countries. Each of these chapters was evaluated through an editorial board, and each chapter was passed through a double-blind peer-review process. The book highlights a range of topics in the ...
Managing Information Communication Technology Investments in Successful Enterprises
"This book reports accounting and other information about business processes to assess performance. It discusses the impact of the IT revolution on the accounting function, and indicates the process of IT investment, its advantages and limitations. It is a revolutionary explanation of the purpose of IT investment and its role in organizations"--Provided by publisher.
