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MKTG, Fifth Canadian Edition, provides Introduction to Marketing students with an engaging learning experience. The growth of this text over the last 10 years has been shaped not only by reviews from instructors teaching the course, but also by focus groups with over 400 students. The engaging layout, where we consider the pedagogical value of photos, graphics, and white space, is one of the hallmarks of MKTG that students consistently comment they like the most. Within this thoroughly revised and updated edition, we have included over 175 new photos and figures, new feature boxes, and a new continuing case featuring Canadian company, Awake Chocolate. With MKTG, Fifth Canadian Edition, students not only learn the fundamentals of Marketing, but they also develop their soft skills, better preparing them for their careers!
All of the available letters of Charles Lamb, a master of the English essay, and his sister Mary Anne published in this definitive, scrupulously edited work. The letters, many of them written to illustrious figures of the Romantic period, are generally agreed to rank among the finest in the English language. Transcribing where possible from the originals or facsimiles, Professor Marrs corrects textual errors found in previous editions, and he pays particular attention to establishing precise dates for the correspondence. He includes letters that were omitted from the last collection (published in 1935 and long out of print), and he has uncovered more than eighty letters never published befor...
This eBook edition of "The Collected Works of Charles Lamb and Mary Lamb" has been formatted to the highest digital standards and adjusted for readability on all devices. Essays of Elia is a collection of essays written by Charles Lamb, first published in book form in 1823, with a second volume, Last Essays of Elia, issued in 1833. The essays in the collection first began appearing in The London Magazine in 1820 and continued to 1825. The personal and conversational tone of the essays has charmed many readers. Lamb himself is the Elia of the collection, and his sister Mary is "Cousin Bridget." Charles first used the pseudonym Elia for an essay on the South Sea House, where he had worked deca...
Dive into the literary world of Charles Lamb and Mary Lamb with this comprehensive collection of their complete works, elegantly illustrated for a delightful reading experience. The anthology features timeless classics such as "Tales from Shakespeare," a captivating retelling of the Bard's plays designed for young readers. The collection also includes Charles Lamb's famous "Essays of Elia," a series of brilliant and personal essays that showcase his wit, humor, and keen observations on life. Readers will be transported to the enchanting realm of Greek mythology with "The Adventures of Ulysses," providing a unique perspective on Homer's epic. The illustrated edition enhances the literary jour...
The Size of Thoughts, a collection of essays that have appeared in the New Yorker and other publications, includes one never-before-published piece on the world of electronics. The essays celebrate the joy--and exquisite details--of everything from library card catalogs and reading aloud to the significance of wine stains on a tablecloth. Baker turns any subject, from feeding a child to phone sex, into literature with a style that is sparklingly original, frequently beautiful, and always thought-provoking. The Size of Thoughts, through its varied forays into the realms of the overlooked, the underfunded, and the wrongfully scrapped, is a funny book by one of the most distinctive stylists and thinkers of out time.
The Works of Charles and Mary Lamb is a seminal collection that spans the full breadth and depth of these sibling authors' literary careers, encompassing essays, letters, poetry, and children's literature. This anthology showcases the remarkable diversity of their contributions to English literature, highlighting their ability to blend wit, sentiment, and a deep humanism across a variety of styles. The inclusion of Charles Lamb's 'Essays of Elia' and the collaborative effort on 'Tales from Shakespeare' stand out as pivotal works that underscore the siblings' literary versatility and creative harmony. The Lambs were integral figures in the Romantic and early Victorian literary scenes, their w...
4LTPress solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.