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Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media
Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese pushing hand operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.
The Annotations on the Waterway Classic; Shui Jing Zhu 水经注
The Annotations on the Waterway Classic (Chinese: 水经注; pinyin: Shuǐ Jīng Zhù) is a work on the ancient geography of China, describing the traditional understanding of its waterways and ancient canals, compiled by Li Daoyuan during the Northern Wei Dynasty (386-534 AD). The book is divided into sections by river, each described with its source, course, and major tributaries, including cultural and historical notes. The work is much expanded from its source text, the older (and now lost) Waterway Classic (Shuijing 水经). The original text described 137 different rivers in China, and its authorship was attributed to Jin dynasty scholar Guo Pu. Li Daoyuan's 40-volume, 300,000-character version includes 1252 rivers.
Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.
Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives
An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
Biographical Dictionary of New Chinese Entrepreneurs and Business Leaders
The book is an outstanding compilation. It is easy to use, the information is clear and well-presented, and the volume is smart and robustly crafted. . . The book is an important reference source for practitioners in international business, entrepreneurs and Asian studies. Bob Duckett, Reference Reviews The current compilation fills the need for a Who s Who in the Chinese business world. . . This is a useful reference for scholars and students in China studies and for business practitioners. Recommended. K.T. Wei, Choice As direct foreign investment, both inward and outward, continues to gather momentum, the need to understand the leaders of Chinese corporations is increasingly important. Th...
Cases on Consumer-Centric Marketing Management
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.
Making Sense Of The Three Kingdoms
The Three Kingdoms is a tumultuous period in Chinese history when warlords battled one another to rule all under the heavens. Many Chinese fables and legends were made during this time, revealing the complex, multi-dimensional characteristics of the Chinese race. There are as many modern versions of the Three Kingdoms as there are ancient texts. However, those which are easy to read or watch on screen are often lacking in depth and detail. Others are meaningful but fiendishly difficult to read. Much more than just a translation, this book is written in modern English, balancing depth with easy reading. For those new to the Three Kingdoms, it offers an introduction with just the right dose of detail. For those already familiar with the Three Kingdoms, it may offer a deeper understanding or sense of realism on this epic saga.
Strategies in Sports Marketing: Technologies and Emerging Trends
The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.
Hybrid L1 Adaptive Control
This book details the designing of hybrid control strategies for practical systems containing time varying uncertainties, disturbances, nonlinearities, unknown parameters, unmodelled dynamics, delays, etc., concurrently. In this book, the advantages of different controllers will be brought together to produce superior control performance for the practical systems. Being aware of the advantages of adaptive controller to tackle unknown constant, time varying uncertainties and time varying disturbances, a variant of adaptive controller, namely L1 adaptive controller, is hybridized with other strategies. In this book, to facilitate optimal parameter setting of the basic L1 adaptive controller, s...
2023 Asia-Pacific International Symposium on Aerospace Technology (APISAT 2023) Proceedings
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