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The Corporate Newsroom
Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today’s successful organisations. Establishing a Corporate Newsroom is the answer. The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy. The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.
Foundations of Global Communication
This book provides a wide-ranging theoretical and empirical overview of the disparate achievements and shortcomings of global communication. This exceptionally ambitious and systematic project takes a critical perspective on the globalization of communication. Uniquely, it sets media globalization alongside a plethora of other globalized forms of communication, ranging from the individual to groups, civil society groupings, commercial enterprises and political formations. The result is a sophisticated and impressive overview of globalized communication across various facets, assessing the phenomena for the extent to which they live up to the much-hyped claims of globalization’s potential t...
The Digital (R)Evolution of Legal Discourse
The primary goal of this book is to reach a better understanding of how the digital revolution has affected language and discourse practices in the field of law. It also explores the complex nature of the techniques and discursive strategies which emerge in the relationship between the different stakeholders (including non-experts) thanks to technological advances. By adopting a discourse analytical perspective which combines both qualitative and quantitative approaches, the book explores the hybridity of new genres and communicative processes. It provides an interdisciplinary platform for researchers, practitioners, and educators to present the most recent innovations, trends, and concerns,...
Handbook of Business Communication
In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.
Popularization and Knowledge Mediation in the Law. Popularisierung und Wissensvermittlung im Recht
This volume widens the scope of Legal Linguistics from the traditional focus on performative texts like statutes to the popularization of legal knowledge for different purposes. The chapters, written in English, German or French, discuss the theoretical basis and methods and investigate popularization efforts by national institutions, law firms and community websites. The objects of study cover a variety of modes and media from different national contexts reaching from print folders over online written texts to YouTube videos and movies.
Empires and Communities in the Post-Roman and Islamic World, C. 400-1000 CE
"Empires are not an under-researched topic. Recently, there has been a veritable surge in comparative and conceptual studies, not least of pre-modern empires. The distant past can tell us much about the fates of empires that may still be relevant today, and contemporary historians as well as the general public are generally aware of that. Tracing the general development of an empire, we can discern a kind imperial dynamic which follows the momentum of expansion, relies on the structures and achievements of the formative period for a while, and tends to be caught in a downward spiral at some point. Yet single cases differ so much that a general model is hardly ever sufficient.There is in fact...
Never Again
Germans remember the Nazi past so that it may never happen again. But how has the abstract vow to remember translated into concrete action to prevent new genocides abroad? As reports of mass killings in Bosnia spread in the middle of 1995, Germans faced a dilemma. Should the Federal Republic deploy its military to the Balkans to prevent a genocide, or would departing from postwar Germany’s pacifist tradition open the door to renewed militarism? In short, when Germans said “never again,” did they mean “never again Auschwitz” or “never again war”? Looking beyond solemn statements and well-meant monuments, Andrew I. Port examines how the Nazi past shaped German responses to the ge...
Journalismus und PR
Das Verhältnis zwischen Journalisten auf der einen und Kommunikationsverantwortlichen von Unternehmen/Organisationen auf der anderen Seite gilt als kompliziert. Letztere fühlen sich durch entsprechende Berichterstattung hintergangen, Journalisten sehen sich durch Einflussnahme und Material manipuliert. Dabei verstehen sich viele Verantwortliche in Kommunikationsabteilungen als Dienstleister der Medien. Journalisten erkären sich dagegen gerne als moralische Wächter. Das Buch beleuchtet unterschiedliche Themenfelder im Miteinander von Journalismus und PR. Arbeitsweisen und Berufsbilder werden verglichen, Spannungsfelder beleuchtet, Erwartungshaltungen eingeordnet und Chancen ausgelotet. Di...
