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Public Relations
What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.
Chinese Film Festivals
This book is the first anthology of research devoted to the booming world of Chinese film festivals, covering both mainstream and independent films. It also explores festivals in the Chinese-speaking world and festivals of Chinese films in the rest of the world. The book asks how Chinese film festivals function as sites of translation, translating Chinese culture to the world and world culture to Chinese-speaking audiences, and also how the international film festival model is being transformed as it is translated into the Chinese-speaking world.
The Corporate Newsroom
Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today’s successful organisations. Establishing a Corporate Newsroom is the answer. The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy. The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.
East Central European Politics Today
This is the first truly comparative volume to be written about the problems faced by the former East European bloc countries during the first 6 years of their transition. The author has lived and worked in the region throughout this whole period.
PR-Beratung
Organisationen aus allen gesellschaftlichen Bereichen sind angesichts dynamischer und komplexer Umwelten mit einer steigenden Handlungs- und Planungsunsicherheit konfrontiert. Zudem genügen die internen Ressourcen für Kommunikation oftmals nicht, um die vielschichtigen daraus erwachsenden Aufgaben zu bewältigen. Daher erhöht sich die Nachfrage nach dem Rat durch externe Experten. Von der kommunikationswissenschaftlichen Forschung wurde externe PR-Beratung bislang nur ausschnittsweise analysiert, beispielsweise in der Politik während des Wahlkampfs oder bezüglich einzelner Kampagnen von Wirtschaftsunternehmen. Systematisches Wissen über die Strukturen und Prozesse der PR-Beratung liegt...
The Oxford Handbook of the New Cultural History of Music
As the field of Cultural History grows in prominence in the academic world, an understanding of the history of culture has become vital to scholars across disciplines. The Oxford Handbook of the New Cultural History of Music cultivates a return to the fundamental premises of cultural history in the cutting-edge work of musicologists concerned with cultural history and historians who deal with music. In this volume, noted academics from both of these disciplines illustrate the continuing endeavor of cultural history to grasp the realms of human experience, understanding, and communication as they are manifest or expressed symbolically through various layers of culture and in many forms of art. The Oxford Handbook of the New Cultural History of Music fosters and reflects a sustained dialogue about their shared goals and techniques, rejuvenating their work with new insights into the field itself.
Electronic Democracy
The timely book takes stock of the state of the art and future of electronic democracy, exploring the history and potential of e-democracy in global perspective. Analysing the digital divide, the role of the internet as a tool for political mobilisation, internet Voting and Voting Advice Applications, and other phenomena, this volume critically engages with the hope for more transparency and political participation through e-democracy.
East Central European Art Histories and Austria
The specific role of the Austro-Hungarian Empire and the later nation of Austria within the formation of regional art histories in East Central Europe has received little attention in art historical research so far. Taking into account the era of the Dual Monarchy as well as the period after 1989, the contributions analyze and critically scrutinize the imperial legacies, transnational transfer processes and cultural hierarchies in art historiographies, artistic practices and institutional histories. Consisting of 17 texts, with new commissions and one reprint, case studies, monographic essays and interviews grouped thematically into two sections, the anthology proposes a pluriversal narrative on regional, cultural and political contexts.
