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Storytelling in Marketing and Brand Communications
Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights. With theories, practice, application, and several conceptual models, tools, and techniques, this book invites researchers, academics, marketing practitioners, and students to decode the art of storytelling and join the debate on how storytelling transforms the discourse of marketing and brand communications. Ancient people ga...
Final supplement to the environmental impact statement for an amendment to the Pacific Northwest regional guide
description not available right now.
The Art of Writing Nonfiction
This book explores and describes the process of interpretive journalism and how it is properly done. It will be of practical value to journalism students as well as practicing journalists who want to expand their artistic horizons.
Black Directors in Hollywood
Hollywood film directors are some of the world's most powerful storytellers, shaping the fantasies and aspirations of people around the globe. Since the 1960s, African Americans have increasingly joined their ranks, bringing fresh insights to movie characterizations, plots, and themes and depicting areas of African American culture that were previously absent from mainstream films. Today, black directors are making films in all popular genres, while inventing new ones to speak directly from and to the black experience. This book offers a first comprehensive look at the work of black directors in Hollywood, from pioneers such as Gordon Parks, Melvin Van Peebles, and Ossie Davis to current tal...
Final Supplement to the Environmental Impact Statement for an Amendment to the Pacific Northwest Regional Guide: Appendices
Siskiyou County Library has vol. 1 only.
Report of the Clerk of the House from ...
Covers receipts and expenditures of appropriations and other funds.
The Third Act
The Third Act is the first screenwriting instructional book to focus entirely on that most important part of a script - the ending.
When Texas Prison Scams Religion
When Texas Prison Scams Religion exposes corruption in the Texas Department of Criminal Justice, especially in the abuse of religion. In many ways, this book is a literature review of 1,800-plus works that defends freedom of conscience in prison while exposing the unconstitutionality of the seminary program that “buys faith with favor” from prisoners. The state veritably ordains the prisoner a “Field Minister” that represents the offices of the Governor, TDCJ Director, and wardens throughout the prison. Therein, TDCJ lies about neutrality in a program all about Christian missions and lies again in falsely certifying elementary Bible students as counselors. Why is the director sponsor...
