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Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities
In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Managing Sustainability
Companies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic research has started to focus on these issues, but many important matters require deeper investigation and reflection, especially in specific sectors. This book focuses on the sustainability issues within the retailing and services sectors. Starting the discussion around research-knowledge on CSR, the authors discuss the strategic aspects of managing sustainability in retailing and service companies and offer recommendations to effectively manage the marketing levers for sustainability. Readers will benefit from an in-depth analysis of the social responsibility practices of major retailers and their strategies. The authors also take an inside view of CSR by studying the angles of employee perception and job satisfaction, financial performance, and the more recent impact of COVID-19. Using this approach, they highlight the system of relationships existing between stakeholder-related concepts and organizational factors and how they affect sustainability strategy.
Ambivalent Pleasures
Ambivalent Pleasures explores how Europeans wrestled with the novel experience of consuming substances that could alter moods and become addictive. During the early modern period, psychotropic drugs like sugar, chocolate, tobacco, tea, coffee, distilled spirits like gin and rum, and opium either arrived in western Europe for the first time or were newly available as everyday commodities. Drawing from primary sources in English, Dutch, French, Italian, and Spanish, Scott K. Taylor shows that these substances embodied Europeans' anxieties about race and empire, religious strife, shifting notions of class and gender roles, and the moral implications of urbanization and global trade. Through the...
The Routledge Companion to Corporate Branding
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, organised into 6 thematic sections. The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting the corporate brand management field, introducing the current debates in the literature, and discussing the key dimensions of the emerging corporate brand management paradigm. The next five sections focus in turn on one of the key dimensions that c...
Contemporary Research in E-marketing
Brings together work being conducted in may disciplines to address the intrinsic inter-disciplinarity of E-marketing.
A Research Agenda for Brand Management in a New Era of Consumerism
Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in brand management give insights into the exponential growth of the field and identify promising directions for future investigation.
E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization
"This book focuses on isolating what determines the adoption of e-commerce applications that will optimize potential opportunities presented to small businesses through adoption"--Provided by publisher.
Handbook of Research on Acquiring 21st Century Literacy Skills Through Game-Based Learning
Emerging technologies are becoming more prevalent in global classrooms. Traditional literacy pedagogies are shifting toward game-based pedagogy, addressing 21st century learners. Therefore, within this context there remains a need to study strategies to engage learners in meaning-making with some element of virtual design. Technology supports the universal design learning framework because it can increase the access to meaningful engagement in learning and reduce barriers. The Handbook of Research on Acquiring 21st Century Literacy Skills Through Game-Based Learning provides theoretical frameworks and empirical research findings in digital technology and multimodal ways of acquiring literacy...
Actionable Science of Global Environment Change
This volume teaches readers how to sort through the vast mountain of climate and environmental science data to extract actionable insights. With the advancements in sensing technology, we now observe petabytes of data related to climate and the environment. While the volume of data is impressive, collecting big data for the sake of data alone proves to be of limited utility. Instead, our quest is for actionable data that can drive tangible actions and meaningful impact. Yet, unearthing actionable insights from the accumulated big data and delivering them to global stakeholders remains a burgeoning field. Although traditional data mining struggles to keep pace with data accumulation, scientif...
