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The 10 Rules of Highly Effective Pricing
Transform your organisation’s pricing strategy to take advantage of exciting new opportunities to unlock profitable growth In The Ten Rules of Highly Effective Pricing, renowned pricing strategist Danilo Zatta delivers an insightful and effective roadmap to taking control of your organisation’s monetization strategies and boosting profits. The author explains the 10 key elements to transform your price management; such as making pricing a CEO priority, instilling a culture of profit, selling value, differentiating prices, setting up the pricing governance, avoiding price wars and other rules to help capture opportunities for extraordinary profit and growth that companies not observing th...
The Pricing Model Revolution
An incisive and accessible blueprint to pricing your company’s products and services In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you’ll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose. Although it's rigorous and evidence backed, The...
Revenue Management in Manufacturing
This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is.
The Pricing Model Revolution
An incisive and accessible blueprint to pricing your company’s products and services In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you’ll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose. Although it's rigorous and evidence backed, The...
Confessions of the Pricing Man
The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, wit...
Management of Stochastic Demand in Make-to-Stock Manufacturing
Up to now, demand fulfillment in make-to-stock manufacturing is usually handled by advanced planning systems. Orders are fulfilled on the basis of simple rules or deterministic planning approaches not taking into account demand fluctuations. The consideration of different customer classes as it is often done today requires more sophisticated approaches explicitly considering stochastic influences. This book reviews current literature, presents a framework that addresses revenue management and demand fulfillment at once and introduces new stochastic approaches for demand fulfillment in make-to-stock manufacturing based on the ideas of the revenue management literature.
The Invisible Game
Cutting-edge science can make all the difference for salespeople in a time when they are facing a business world in transformation. In The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals, neuroscientist Kai-Markus Mueller and sales professional Gabriele Rehbock deliver a hands-on guide to the hidden dynamics that influence the outcomes of most business deals. In plain English, the book unpacks recently discovered insights from psychology, behavioural economics, and neuroscience and explains how to apply them to your advantage in real-life business situations. The authors show you how to influence buying decisions and how to successfully respond to challenging b...
A Century of Italian American Economics
Through a historical analysis of the link between Italian American migration in the 20th century and the investigation of the minutes of the Board of Directors and the financial statements of the American Chamber of Commerce in Italy, this book provides a privileged observation point for the study of the economic relations between Italy and the United States throughout the twentieth century. Showing that the Chamber played a fundamental role in highlighting the changes of Italian economy and society, and in strengthening the cooperation between the two countries, it retraces a long-lasting tradition of trade and business, and depicts a solid and enduring relationship between Italy and the United States.
Hidden Champions in the Chinese Century
“Hidden Champions” are medium-sized, unknown companies with annual revenues under $5 billion that have quietly, under the radar, become world market leaders in their respective industries. In this new instalment to his worldwide bestselling Hidden Champions volumes, Hermann Simon takes readers on in-depth exploration of the ever changing operating conditions and the greater uncertainty and volatility that defines the global business sphere over the next ten years. In particular, in this book he focuses on China’s continued impact on the business world since its rise in the global business and economic sphere over recent decades. In this regard, Dr. Simon shows the reader how the curren...
The Heart of Leadership
Squarely aimed at leaders and aspiring leaders, The Heart of Leadership, written by two renowned management experts, presents practical examples and engaging insights to answer the key question of how to be a successful leader. This book reveals the key characteristics of a great leader and shows you how to develop the skills needed to motivate your team and overcome challenges. Leadership means successfully taking your place at the head of an enterprise and is both a shared journey and an adventure over the course of a career. Using an engaging and accessible style throughout, the book maps out how to achieve tangible results. It presents portrayals of some of history’s greatest leaders, from Gandhi to Steve Jobs, from Angela Merkel to Lisa Su, in order to inspire and help develop your own top leadership skills. This book is essential reading for CEOs, CFOs, HR managers, entrepreneurs, trainers, and those who are seeking a leadership position in an organization and want to understand how to succeed within it.
