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The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:- * the contribution of public relations to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding of modern corporate dialogue * international perspectives of public relations. A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.
Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updating and covers new areas such as: *international public relations *crisis management *sponsorship *education and training *career prospects. In 'The Practice of Public Relations' fifteen contributors give well-reasoned, practical introductions to every aspect of public relations. Keys to the many different ways in which public relations can contribute to the achievement of objectives and the succes...
Taking a managerial perspective on the field of public relations, this book explores PR and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on expertise of legal considerations and ethical awareness. The range of PR and corporate communications within any organization is critical and a managerial awareness of this is all the more important. In providing a framework and examination of the issues, Public Relations: A Managerial Perspective offers an original and vital discussion.
When Chloe Macbeth begins to receive threatening letters, she has no doubt who is behind them: David Jarrett, languishing in jail for the murder of his adoptive parents. Jarrett is convinced that Chloe - out on parole following a conviction for GBH - is the real killer. But have the previous crimes in Jarrett’s past finally caught up with him? When a local businessman is stabbed to death in a street altercation, DCI Grace Swan and DS Terry Horton find themselves pitted against the most dangerous criminal they have ever encountered: the Mannikin Killer. Can they track him down before he kills again? Find out in 'I Know It Was You', the second book in the DCI Grace Swan Thrillers series by Giles Ekins. This book contains graphic violence and some strong language, and is not recommended for readers under the age of 18.
Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.
Gottfried's capably researched and recounted biography offers a none too flattering glimpse into Kaye's well-guarded personal life, including his egotism, cruelty, his strained marriage and his flirtations and affairs. His career is treated in detail, from his obvious early talent to the creation of his acting personae and his sad professional and personal decline before his death in 1987. Lacks a bibliography. Annotation copyright by Book News, Inc., Portland, OR
A collection of three crime mysteries by Giles Ekins, now available in one volume! Dead Girl Found: When Janet hears her deceased daughter's voice accusing her husband of abuse during a spiritualist meeting, it sets off a chain of events that leads to the deaths of both parents. DCI Grace Swan is called in to investigate, but she's still reeling from the loss of her partner and struggling with her superiors. Told from alternating viewpoints, Dead Girl Found is a thrilling murder mystery that keeps you guessing which side holds the truth. Gallows Walk: As DI Christopher Yarrow delves deeper into the investigation of the bungled bank robbery in West Garside, the small town becomes more and mor...
The first three books in Giles Ekins's 'DCI Grace Swan Thrillers', now available in one volume! Dead Girl Found: When 19-year-old Julia Jarrett accuses her father Donald of abuse, their relatives are outraged. The problem is, Julia died months ago from a heroin overdose. Her mother Janet is convinced that the accusing voice, heard during a spiritualist meeting, is her daughter's. When Donald and Janet are both found dead, DCI Grace Swan is called in to investigate. I Know It Was You: When Chloe Macbeth begins to receive threatening letters, she has no doubt who is behind them: David Jarrett, who's in jail for the murder of his adoptive parents. Jarrett is convinced that Chloe - out on parole...
Killing the Taxman is a thrilling sequel to ‘Dead Girl Found’ and ‘I Know It Was You,’ continuing the interlinked stories of DCI Grace Swan and Chloe Macbeth. Grace now faces a new threat: a ruthless serial killer who also has Grace in his sights. Meanwhile, having fled to Spain, Chloe now finds herself enmeshed in the clutches of a vicious drug dealing gang, unable to find an escape before she is dragged further into their murderous schemes. With the body count rising, Grace and Chloe both find themselves in situations of increasing menace and danger, requiring all their mental and physical resources if they are to survive. Giles Ekins's ‘Killing the Taxman’ is a twisty, complex thriller for all fans of the genre.