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Wheel Head tells the rousing story of David Kiley and the dramatic arc of adaptive sports over six-decades. Full of novel, innovative characters and uncharted storylines, Wheel Head is a history lesson in exploration of disability, elite sport, addiction and an everlasting faith. Drawing on Kiley's various pioneering times and stories, writer Miles Thompson crafts a story of resilience, humor and gritty determination. The Kiley/Thompson team stay away from making Wheel Head a glorifying delve into everything David Kiley. The two instead are determined to tell Kiley's story in the truth as they know it and unearthed it. [Dave Kiley] is the teacher who has lived the lessons and shares the know...
An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes...
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate - the author of Fashion Brands: Branding Style from Armani to Zara - paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
Orange Coast Magazine is the oldest continuously published lifestyle magazine in the region, bringing together Orange County¹s most affluent coastal communities through smart, fun, and timely editorial content, as well as compelling photographs and design. Each issue features an award-winning blend of celebrity and newsmaker profiles, service journalism, and authoritative articles on dining, fashion, home design, and travel. As Orange County¹s only paid subscription lifestyle magazine with circulation figures guaranteed by the Audit Bureau of Circulation, Orange Coast is the definitive guidebook into the county¹s luxe lifestyle.
Wheel Head tells the rousing story of David Kiley and the dramatic arc of adaptive sports over six-decades. Full of novel, innovative characters and uncharted storylines, Wheel Head is a history lesson in exploration of disability, elite sport, addiction and an everlasting faith. Drawing on Kiley's various pioneering times and stories, writer Miles Thompson crafts a story of resilience, humor and gritty determination. The Kiley/Thompson team stay away from making Wheel Head a glorifying delve into everything David Kiley. The two instead are determined to tell Kiley's story in the truth as they know it and unearthed it. [Dave Kiley] is the teacher who has lived the lessons and shares the know...
The global airline industry, facing significant changes and discontinuity is prompted and forced to deal with a "new normal." Who would have imagined a few years ago that: - a significant percentage of consumers in the US now prefer to fly low-cost airlines instead of full-service airlines because they perceive the product to be better, - airlines would generate up to a third of their total income from non-ticket revenue, - many low-cost airlines would add complexity to their original simple business models through the development of code-share agreements, the use of global distribution systems, and travel agents to distribute their seats, - Jetstar, a low-cost subsidiary of Qantas, would gr...
This is the informative story of the rise, fall, and re-birth of Volkswagen - both the company and the car. It explains how VW lost its focus for decades and then regained it through a better understanding of its core market, marketing, advertising, and solid manufacturing and design.
When Caroline Williams survives a traumatic event in which she is injured and a friend is murdered, she decides to abandon her career as an actress and return to the farm where she grew up. She’s shaken, and the last thing she needs is to almost immediately encounter the man she once loved. David Thompson is a physician who has taken over his father’s family practice, something that was not at all in his plans, but then nothing has fallen neatly into place. When he hears his former fiancée is back in town, he wonders if fate has it in for him. Caroline is as beautiful as ever, but he has to wonder about her stability when she claims there’s someone out there stalking her. The quiet, small town holds an old secret, and the past can come back to haunt you…
424 pages including index, history of the county and the towns in it, businesses, churches, families and organizations, lots of b/w illustrations