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Die Geschichte der Deutschen Gesellschaft für Psychologie
Die Beiträge in diesem Buch beschäftigen sich mit der Entwicklung der Deutschen Gesellschaft für Psychologie (DGPs) innerhalb von 120 Jahren, wobei der Schwerpunkt auf der Zeit nach ihrer Wiedergründung ab dem Jahr 1949 liegt. Es handelt sich hier also um die erste umfassende Darstellung zur DGPs-Geschichte. Als wesentliche Datenbasis fungierte das kürzlich digitalisierte Archiv der DGPs-Vorstandsakten, das die Arbeit der DGPs-Vorstände nach Kriegsende dokumentiert. Da entsprechende Materialien für die Zeit bis 1945 nicht mehr existieren, war man hier auf die Auswertung von Kongress- und Zeitschriftenberichten beschränkt. Nach einer Beschreibung von Arbeitsschwerpunkten der Anfangsph...
A History of Modern Experimental Psychology
The evolution of cognitive psychology, traced from the beginnings of a rigorous experimental psychology at the end of the nineteenth century to the "cognitive revolution" at the end of the twentieth, and the social and cultural contexts of its theoretical developments. Modern psychology began with the adoption of experimental methods at the end of the nineteenth century: Wilhelm Wundt established the first formal laboratory in 1879; universities created independent chairs in psychology shortly thereafter; and William James published the landmark work Principles of Psychology in 1890. In A History of Modern Experimental Psychology, George Mandler traces the evolution of modern experimental an...
International Review of Research in Mental Retardation
International Review of Research in Mental Retardation
Index of NLM Serial Titles
A keyword listing of serial titles currently received by the National Library of Medicine.
Bericht über den ... Kongress der Deutschen Gesellschaft für Psychologie
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Functions and Uses of Disciplinary Histories
Edward Gibbon's allegation at the beginning of his Essay on the Study of Literature (1764) that the history of empires is that of the miseries of humankind whereas the history of the sciences is that of their splendour and happiness has for a long time been accepted by professional scientists and by historians of science alike. For its practitioner, the history of a discipline displayed above all the always difficult but fmally rewarding approach to a truth which was incorporated in the discipline in its actual fonn. Looking back, it was only too easy to distinguish those who erred and heretics in the field from the few forerunners of true science. On the one hand, the traditional history of...
The Psychology of Marketing
This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: ¢ Cognition theories. ¢ Personality, perception and memory. ¢ Motivation and emotion. ¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.
