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Sport Brands
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the b...
Ambush Marketing in Sports
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties worth many millions of dollars. Ambush Marketing in Sports is the first book to offer comprehensive analysis of the theoretical and practical implications of ambush marketing. Drawing on cutting-edge empirical research data, the book outlines an innovative model for understanding ambush marketing and offers practical advice for all stakeholders, from sponsor...
Les paradoxes de l'économie du savoir
La connaissance joue un rôle fondamental dans l'évolution des sociétés contemporaines, les mécanismes de production, d'appropriation et de dissémination des connaissances se heurtent aujourd'hui aux contraintes de la globalisation. Les fondements et les mécanismes de fonctionnement d'une économie immatérielle se trouvent ainsi remis en cause dans de nombreux domaines (stratégies R&D et d'innovation des agents économiques, gestion de l'environnement, dispositifs de formation, analyse macroéconomique des économies, etc.). Cette remise en cause, dont la lecture se fait à travers l'analyse des stratégies et des comportements des acteurs économiques, suscite la formation de paradoxes, voire de contradictions. Après avoir mis en évidence les repères, les trajectoires et les promesses que dessine l'économie du savoir, cet ouvrage propose d'explorer les singularités de la production et l'usage des connaissances, les processus de qualification et de gestion des ressources cognitives, mais également ceux qui ont trait au fonctionnement des économies.
French Cycling
An Open Access edition of this book is available on the Liverpool University Press website and the OAPEN library. French Cycling: a Social and Cultural History aims to provide a balanced and detailed analytical survey of the complex leisure activity, sport, and industry that is cycling in France. Identifying key events, practices, stakeholders and institutions in the history of French cycling, the volume presents an interdisciplinary analysis of how cycling has been significant in French society and culture since the late Nineteenth century. Cycling as Leisure is considered through reference to the adoption of the bicycle as an instrument of tourism and emancipation by women in the 1880s, fo...
Market Detachment
While the dynamics of market attachments have been extensively analyzed, the implied other to this – market detachments – have not. This book addresses this imbalance and investigates economies of detachment or the processes whereby various elements or relations in markets are removed or severed. Market organizations and dynamics involve myriad processes of attachment – good and bad. Recent work within the new economic sociology has documented how the arts of attachment are implicated in the technical, organizational and social functions of markets. This work highlights the complexities of market attachments as both material links and subjective or affective ties. It also foregrounds a...
Dynamic Supply Chains
‘Dynamic Supply Chains is a masterpiece in the field of supply chain management’ Dr Rakesh Singh, Chairman, Institute of Supply Chain Management, India Dynamic supply chains are at the heart of your business. You need to get them right. Are your supply chains equipped to compete for a faster, more flexible future? Supply chains are not just part of your business: in many ways they are your business. They are made up of living, active people, and to really get supply chains right you need to capture the dynamism that people can bring to the flow of goods and services, both inside and outside your business. In this third edition of Dynamic Supply Chains, renowned international expert John Gattorna gives you a practical and effective new model for supply chains that will help you get closer to your customers and suppliers, and set your business on a new path to growth. John’s ‘outside-in’ philosophy is based on ‘Design Thinking’ principles, underpinned by business analytics, visualization, and the passion to get things done. This is indeed, supply chains by design.
Naming Rights, Place Branding, and the Cultural Landscapes of Neoliberal Urbanism
In recent decades, urban policymakers have increasingly embraced the selling of naming rights as a means of generating revenue to construct and maintain urban infrastructure. The contemporary practice of toponymic commodification has its roots in the history of philanthropic gifting and the commercialization of professional sports, yet it has now become an integral part of the policy toolkit of neoliberal urbanism more generally. As a result, the naming of everything from sports arenas to public transit stations has come to be viewed as a sponsorship opportunity, yet such naming rights initiatives have not gone uncontested. This edited collection examines the political economy and cultural p...
Management et marketing du sport : du local au global
Depuis quinze ans des travaux et des publications s'accumulent dans les champs du management et du marketing du sport. Ils constituent des éléments de base pour synthétiser, ordonner et mettre à la disposition d'un public d'étudiants et de formateurs, les connaissances produites en la matière. Quelques livres existent en France (moins d'une dizaine) et ils sont généralement l'apanage d'un ou deux auteurs avec des objets relativement ciblés ou des approches très générales ou circonscrites. La massification des formations en management du sport constitue une opportunité pour confronter les points de vue et les terrains d'investigation. Deux idées sont apparues comme essentielles ...
Sociologie du sport
Cet ouvrage propose un bilan des travaux actuels dans le domaine des sciences sociales appliquées aux sports et porte un regard retrospectif et critique sur leurs fondements et leur histoire. Les apports des différents champs théoriques, les choix méthodologiques, les différenciations sociales et sexuées des pratiques, les usages politiques, scolaires et professionnels du sport, mais encore la mise en spectacle des pratiques physiques et les stratégies d'organisation qui en découlent, constituent la trame de cet ensemble.
Risques écologiques
Les pertes économiques liées au mauvais traitement de la nature doublent tous les dix ans. Dommages écologiques liés au capitalisme triomphant, ou quand les intérêts privés conduisent au "mal-être" en général... Mais la dégradation de l'environnement est aussi source inépuisable d'innovations et d'accumulation. Ce numéro d'Innovations montre comment depuis le 18e siècle les économistes à l'origine fervents défenseurs de l'exploitation à volonté de la nature ont tièdement adhéré aujourd'hui au "principe de précaution".
