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di edisi ke dua tahun 2013 ini, dilengkapi dengan contoh contoh skripsi dan tesis menggunakan semiotika Charles Sander Peirce dan Semiotika social MK Halliday
Qualitative research is a sociological and anthropological tradition of inquiry. Most critically, qualitative research involves sustained interaction with the people being studied in their own language, and on their own turf. To see qualitative research as strictly disengaged from any form of counting is to miss the point that its basic strategy depends on the reconciliation of diverse research tactics. It is our view that qualitative research can be performed as social science. Understanding the workings of a scientific endeavor, whether it is of the natural or social variety, entails an appreciation of its objectivity. By this convention, the objectivity of a piece of qualitative research is evaluated in terms of the reliability and validity of its observations - the two concepts to which this monograph is devoted.
An introduction for undergraduates to every stage of sociological research, showing how to deal effectively with typical problems they might encounter. The book is fully updated to include examples from the LA riots and the 1992 presidential elections.
THEORIES OF HUMAN COMMUNICATION is considered the seminal text in the field. Littlejohn and Foss present the range of communication theories currently available in the discipline, organizing them according to the scholarly traditions and contexts from which they emerge. Clear and accessible writing, charts that summarize the relationships among theories, and sections devoted to applications and implications help position theories within the discipline as a whole.
In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver'sCommunication Theoryto Saussure's structural linguistics and Peirce'sSemiotics. He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings.