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Fashion and Tourism
Fashion and tourism have common structures and similarities on many fronts. Both phenomena and their operations have been through their ‘mass’ cycles, currently seeking alternative ways of expression and development. Both industries are also important business sectors globally.
Strategies for Sustainable Air Services Development
Routes are arguably the most valuable of airline assets. Although widely practised in the industry, the process of developing air connectivity has drawn very limited academic research. However, this book fills in this knowledge gap. Strategies for Sustainable Air Services Development unwraps the process of decision-making in establishing airlinks from the airline’s perspective, as well as the roles of various stakeholders including airports, tourism authorities, tourist destination organizations, local investment agencies and regional development agencies. Developed from rigorous academic research and analysis of a myriad of data sources that include interviews, surveys and workshops with ...
Cultural Tourism in a Digital Era
This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and cases, highlighting innovations for the tourism industry from both an academic and a practical point of view. The book invites readers to discover ongoing developments and recent trends in fields like heritage and museum management; sports tourism; tourism economics and policy; e-marketing and e-business; and many other fields, making it of value to researchers in tourism management, practitioners and policymakers alike. The book was edited in collaboration with the International Association of Cultural and Digital Tourism - IACuDiT - and includes the proceedings of the First International Conference on Cultural and Digital Tourism.
How to Brand Nations, Cities and Destinations
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
Airport Marketing
This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for di...
Mathematics Education in the Digital Age
The wide availability of digital educational resources for mathematics teaching and learning is indisputable, with some notable genres of technologies having evolved, such as graphing calculators, dynamic graphing, dynamic geometry and data visualization tools. But what does this mean for teachers of mathematics, and how do their roles evolve within this digital landscape? This essential book offers an international perspective to help bridge theory and practice, including coverage of networking theories, curriculum design, task implementation, online resources and assessment. Mathematics Education in the Digital Age details the impacts this digital age has, and will continue to have, on the...
Proceedings of the Twenty-Eighth International Joint Conference on Artificial Intelligence (IJCAI-19)
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Vacation Decision Making
This book explores the complex decision-making processes involved in choosing and buying tourism products and services. It combines a theoretical overview of the basics of tourist behaviour and decision-making, with the results of an in-depth qualitative study of vacationers. It considers both the generic decision to go on vacation, or not, and more specific travel decisions, such as destination and accommodation type, from an individual and social point of view. It looks at how, when, and why such decisions are made, and the factors that influence the final outcome. The book concludes by rejecting existing tourist typologies in favour of a new typology of vacationers.
Aviation and Tourism
This book deals exclusively with issues related to the relationship between aviation and leisure travel. It does this with an analysis of the theoretical concepts relevant to the subject area combined with a detailed investigation of current practice within the aviation and tourism industries. Each chapter is illustrated with case study material that will reinforce the understanding of the issues that are being examined.
