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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
Roboverse: ROS, ROS2 and Beyond A Learning Journey through ROS, ROS2, NVIDIA Omniverse, and Digital Twin Technologies
Over the last few years, robotics has progressed greatly from being a specialized field of study to a key element of modern technology that will boost efficiency and productivity going forward. Robots are becoming more and more important in our daily lives, aiding with everything from industrial automation to service robotics. These days, robots are even used in unmanned vehicles, robotic surgery, computer-aided manufacturing and industrial automation. Robots serve human by performing a wide range of jobs. Robots are becoming self-sufficient and it can work with people in an efficient way because of its improved safety features. Robots can do significant applications using technologies such ...
Trends in Language Teaching, Literature, Cultural Studies, and Linguistic
This book titled “Trends in Language Teaching, Literature, Cultural Studies, and Linguistics” embarks on a journey that transcends borders, delves into the intricacies of language, and celebrates the rich tapestry of human expression. Language is more than mere communication; it’s a mirror reflecting our collective identity, aspirations, and cultural heritage. As educators, scholars, and language enthusiasts, we recognize that our field is ever-evolving. New methodologies emerge, literary landscapes shift, and cultural contexts shape our understanding of words and their power. In this book, we explore four interconnected domains: Language Teaching: How do we inspire language learners? ...
Bacillus Probiotics for Sustainable Aquaculture
This book provides a comprehensive examination of the role of Bacillus bacteria in aquaculture, particularly focusing on finfish and shellfish. It begins with foundational chapters on the anatomy and physiology of these aquatic species, their immune systems, and the biology of Bacillus bacteria. The book discusses the specific interactions between Bacillus and the gastrointestinal tracts of fish and shellfish, examining the production and effects of Bacillus-derived exoenzymes and bacteriocins and their role in enhancing aquatic animal health and water quality. Additionally, the book covers the role of Bacillus in bioremediation, particularly in improving water quality, which is a significan...
Building Smart Robots Using ROS
A beginner’s guide to learn ROS, robotics platform, and practice building robotics system KEY FEATURES ● A step-by-step guide covering the robot's design, assembly, navigation and control. ● Numerous techniques, ROS packages, object detection and image processing concepts included. ● Practical exercises and sample codes to robotics design, simulation, and visualization tools. DESCRIPTION This book is a practical introduction to the Robotics operating system (ROS). It will expose you to the essential principles, tools, and packages in ROS and assist you in configuring and recombining components for additional tasks. If you are new to the world of robotics, you will enjoy the companion...
Handbook of Universities
The Most Authentic Source Of Information On Higher Education In India The Handbook Of Universities, Deemed Universities, Colleges, Private Universities And Prominent Educational & Research Institutions Provides Much Needed Information On Degree And Diploma Awarding Universities And Institutions Of National Importance That Impart General, Technical And Professional Education In India. Although Another Directory Of Similar Nature Is Available In The Market, The Distinct Feature Of The Present Handbook, That Makes It One Of Its Kind, Is That It Also Includes Entries And Details Of The Private Universities Functioning Across The Country.In This Handbook, The Universities Have Been Listed In An A...
Lions 324B1 District Directory (2020-21)
Lions District 324B1, Printed Directory was released by District Governor PMJF Lion R N Karunanithi, in December 2020. It contains information on Lions Clubs International, Lion Leaders in India, DG Teams, Cabinet Officials, Region & Zone Chairpersons, District Chairpersons, Club Officials and Lion Members. This Digital edition is a replica of the printed edition, to enable portability of information through the Smart Mobile Phones, the Lions Carry.
