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Current Debates in Business Studies
This book is a product of the need of understanding the new debates from the perspective of business studies. First part includes the topics that define some of the contemporary issues in accounting, as well as demonstrate how accounting practices change to adapt necessities of time. Part II deals with contemporary marketing topics indicating the importance of consumer in today’s business and the necessity of understanding consumers. Finally, the last part of the book, includes writing related to new methods and approaches in operation management and production that gain importance parallel to development in industry.
Tüketim Kültürü Bağlamında Marka İletişimi ve Kavramsal Markalama Simüle Edilmiş Yaşam Alanları
21. Yüzyıl, pazarlama iletişimi açısından, ekonomik, teknolojik ve kültürel alandaki değişimlerin etkilerinin görüldüğü, tüketici ile iletişimin öneminin belirginleştiği, ürün stratejilerinin farklılık, yenilik odaklı kurgulandığı yeni bir döneme işaret etmektedir. Markalar, ürün ve hizmetleri farklılaştırmak ve tüketicinin ilgisini çekmek için yeni konseptler ortaya koymaya başlamışlardır. “Simülasyon”, özellikle ürün stratejilerinin pratiğe dönüştüğü noktada, markalaşmanın yeni aktörü olarak karşımıza çıkmaktadır. Pek çok üründe uygulanabilirliği olan bu kavram, sadece konvansiyonel ürünler için değil aynı zamanda ...
Metaverse Evreninde Bütünleşik Pazarlama İletişimi
Ülkemizde bazı kavramlar bir anda popülerleşip ansızın gündeme oturabiliyor. Bu kavramların popülerliğinden yararlanmak isteyenler de bu kavramları bilir-bilmez kullanıyor hatta hoyratça harcıyorlar. Sonunda bu kavramlar toplumda gereksiz beklentilere yol açtıkları için, içi boşalıyor; sürecin sonunda anlamsız hale gelebiliyor. Zamanla kavramlar popüler hale geldiklerinden daha hızlı bir şekilde unutuluveriyorlar. Trend Araştırmaları disiplininde bu olguya, “heves” (İngilizce karşılığıyla “fad”) deniyor. Hevesler, bırakın trend olmayı, mikro-trend bile olamıyorlar. Yerlerini bir süre sonra başka gündem maddeleri alıyor ve ne anlama geldikle...
Current Debates in Finance & Econometrics
As the outcome of the seventh international congress, the papers in this volume cover a wide range of topics related to the main theme of the conference, titled “Current Debates in Social Sciences”, and basically focus on finance and econometrics. Even though most of the papers deal with the empirical analysis on finance, there are also studies on econometrics analysis. In this context, the articles in the book draw attention to the different aspects of finance and econometrics such as outlined banking sector studies, capital market analysis and case studies, the impact of the use of social media for financial purposes on financial literacy, discussion of the performance evaluation of Type A mutual funds in Turkey. The U-shape hypothesis validity in Turkey, validity of the hypothesis of unemployment hysteria in selected OECD countries. We believe that these studies would contribute to the development of debates in social sciences and encourage interdisciplinary approaches.
Crusaders, Condottieri, and Cannon
This collection of eighteen essays focuses on various phases of warfare around the medieval Mediterranean. Topics of these essays range from crusading activity to the increasing use of mercenaries to the spread of gunpowder weaponry.
Andreoli and Carpenter's Cecil Essentials of Medicine
Students, residents, and instructors swear by Andreoli and Carpenter's Cecil Essentials of Medicine because it presents just the right amount of information, just the right way. This updated edition has been revised to provide the most current, easy-to-digest review of internal medicine. Comprehensive yet concise, it focuses on the high-yield core knowledge important to those established in or just entering the field. - Excellent images and photographs vividly illustrate the appearance and clinical features of disease. - Full-color design makes absorbing and retaining information as effortless as possible. - Highlights the core principles of medicine and how they apply to patient care. - Foc...
ICSSIET CONGRESS 3st International Congress on Social Sciences, Innovation and Educational Technologies PROCEEDINGS BOOK
ICSSIET CONGRESS 3st International Congress on Social Sciences, Innovation and Educational Technologies PROCEEDINGS BOOK
