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The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend? Why should a computer name or a sporting logo win favour with consumers worldwide? The World's Greatest Brands asks such key questions of over 350 of the world's leading brands. Explanations of a brand's history, its management and exploitation will appeal to the expert and the consumer. Anecdotes and analysis are combined to explain the science and art that have contributed to great branding case histories. Also included here is branding consultancy Interbrand's ranking of the world's 100 most powerful brands along with their assessment of brand owners' skills and winning techniques. This is a unique compilation on a subject with a fascination for all consumers. No-one who enjoys the benefits of great brands can fail to enjoy and profit from this book.
Digital solutions are increasingly used in elections. Their security has attracted much attention in the recent years as it impacts the integrity of elections. The legislator has the important burden to introduce regulations ensuring that only digital solutions which comply with constitutional principles can be used in elections. This is not an easy task as the field is still experimental. The two studies presented here raise legal questions, draw upon past experiences in several countries and suggest possible approaches. This publication will be of interest to legislators and executive authorities, namely Election Management Bodies, that are invited to decide on the use of digital solutions in elections.
This book constitutes the refereed proceedings of the Second International Joint Conference on Electronic Voting, E-Vote-ID 2017, held in Bregenz, Austria, in October 2017. The 16 full papers presented in this volume were carefully reviewed and selected from 48 submissions. In addition the book contains 3 keynote talks. The papers deal with security, usability and technical issues; administrative, legal, political and social issued; and election and practical experiences.
The Dartford Crossing: a vital transport hub connecting Kent and Essex, the busiest river crossing in Europe, and the site of some of the most vicious organised crime today... For the last decade, there has been a intense turf war in the south-east of England between two sets of criminal gangs: On one side, there's the 'Establishment' - the old-school firms that have operated for decades and weaved their way into all areas of their communities. On the other, 'The New Kids on the Bloc' - mainly Eastern European gangs who have muscled in, boasting they'll crush anyone in their way and dominate the British underworld. The Dartford Crossing, due to its location between London and the ports of th...
E-voting is the use of electronic means in the casting of the vote at political elections or referendums. This book provides an overview of e-voting related case-law worldwide and explains how judicial decisions impact e-voting development. With contributions by renowned experts on thirteen countries, the authors discuss e-voting both from controlled environments, such as voting machines in polling stations, and uncontrolled ones, including internet voting. Each chapter examines a group of country-specific leading judicial decisions on e-voting and their likely impact on its future development. Reference is made to emerging standards on e-voting such as the Recommendation Rec(2004)11 of the ...
Claire left Earth to protect it, but all she did was leave it defenceless. As Empathy returns home, she finds Earth trapped in the middle of a war, with the enemy having control of the genetically engineered creatures that only Claire was ever able to control. But Claire is trapped in the alien hell of Rena politics, and helping Earth might mean having to sink deeper than she ever imagined. If Earth has a chance, it rests on Claire's shoulders, but the price of peace may be too much for her to bear. Loyalty/Betrayal is the fifth book in the Aspects sci-fi series.