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Portfolio Management For New Products
A powerful new approach to maximizing the value of your company's product development projects.
Winning at New Products
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
Product Innovation and Technology Strategy
Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world's foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy - a master plan for your business's entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This ist your guide to setting your company up for dominance in the marketplace.
Handbook on Business to Business Marketing
This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations Ð from businesses to government agencies to not-for-profit organizations Ð and the many individuals within them. Comprising 38 chapters written by internationally renowned scholars, this Handbook presents perspectives of a variety of issue areas from both an academic and a managerial perspective (state of theory and state of practice). The material in this compendium includes theoretical and practical perspectives in business-to-business m...
The PDMA Handbook of New Product Development
New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today’s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professi...
Managing High-Technology Programs and Projects
A well-known author within the field: Russell Archibald is widely known in the project management field. He helped to found the Project Management Institute, and he is a former principal with Integrated Project Systems, a consulting firm that specializes in process and system implementation and training in project management for high-tech corporations and agencies. * The definitive book on managing high-tech initiatives: This book fulfills a long-standing need for a comprehensive, practical and unified description of the business of managing complex programs and projects. It provides detailed coverage of all aspects of complex project management, with emphasis on those involving advanced technology.
Technology Valuation Solutions
A better way to value the profitability and risk of R&D projects New technology and R&D initiatives affect companies in both the service and manufacturing sector. It's estimated that half a trillion dollars is spent worldwide each year on such efforts. Technology Valuation Solutions + website offers a methodology along with illustrative cases for valuing the profitability and risk of R&D projects. A companion to Boer's earlier work, The Valuation of Technology (978-0-471-31638-1), this book provides additional material that will help readers assess a wide variety of projects and business scenarios. In addition to the in-depth case studies, this book includes a website featuring valuation templates that readers can customize for their own individual needs.
Successful Product Innovation
How do top performing companies achieve and sustain exceptional performance in product innovation? According to world-renowned product innovation experts Robert G. Cooper and Scott J. Edgett, companies broaden their approach and focus on the four points of the Innovation Diamond™: Product Innovation Strategy, Portfolio Management, Culture and the Stage-Gate Idea-to-Launch process. The authors offer compelling evidence, best practices, and practical advice for successful implementation of the Innovation Diamond. This impressive collection of eighteen of their best and most popular articles leverages over three decades of conducting some of the world's most celebrated research on the topic of product innovation.
