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Essentials of Health Care Marketing
Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Essentials of Health Care Marketing
The Meaning of Marketing -- Marketing Strategy -- The Environment of Marketing Strategy -- Buyer Behavior -- Marketing Research -- Market Segmentation -- Developing Customer Loyalty -- Marketing in the Digital Age -- Product Strategy -- Prices -- Distribution -- Promotion -- Advertising -- Sales and Sales Management -- Controlling and Monitoring -- Ethical Considerations in Marketing.
Health Care Market Strategy
Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.
Health Care Marketing Plans
Health Care Marketing Plans offers health care managers & marketeers step-by-step advice on how to develop & implement a successful marketing strategy for their facility.
Dangerous Ideas
A fascinating examination of how restricting speech has continuously shaped our culture, and how censorship is used as a tool to prop up authorities and maintain class and gender disparities Through compelling narrative, historian Eric Berkowitz reveals how drastically censorship has shaped our modern society. More than just a history of censorship, Dangerous Ideas illuminates the power of restricting speech; how it has defined states, ideas, and culture; and (despite how each of us would like to believe otherwise) how it is something we all participate in. This engaging cultural history of censorship and thought suppression throughout the ages takes readers from the first Chinese emperor’s wholesale elimination of books, to Henry VIII’s decree of death for anyone who “imagined” his demise, and on to the attack on Charlie Hebdo and the volatile politics surrounding censorship of social media. Highlighting the base impulses driving many famous acts of suppression, Berkowitz demonstrates the fragility of power and how every individual can act as both the suppressor and the suppressed.
Sex and Punishment
Sex and Punishment tells the story of the struggle throughout millennia to regulate the most powerful engine of human behaviour: sex. From the savage impalement of an Ancient Mesopotamian adulteress to the imprisonment of Oscar Wilde for 'gross indecency' in 1895, Eric Berkowitz evokes the entire sweep of Western sex law. The cast of Sex and Punishment is as varied as the forms taken by human desire itself: royal mistresses, gay charioteers, medieval transvestites, lonely goat-lovers, prostitutes of all stripes and London rent boys. Each of them had forbidden sex, and each was judged – and justice, as Berkowitz shows – rarely had anything to do with it.
Healthcare Market Research
Healthcare Marketing Research is a "how-to" guide for professionals who want practical tools to create a successful market research project. Writing from the healthcare researcher's perspective, the authors provide guidelines for understanding and performing market research through a broad range of analytical techniques and numerous examples of how to apply these techniques. Let Healtcare Marketing Research be your guide, showing you how to identify, evaluate and compare your market; how to use primary and secondary data; how to conduct market research using samples from today's health care environment; how to analyze your market's demographics; and how to measure demand and create utilization estimates.
Cases in Health Care Marketing
Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor’s materials.
Governing Behavior
From simple reflexes to complex movements, all animal behavior is governed by a nervous system. But what kind of government is it—a dictatorship or a democracy? Ari Berkowitz explains the variety of structures and strategies that control behavior, while providing an overview of thought-provoking debates and cutting-edge research.
Health Services Marketing
For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for their input. Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game...
