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Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Sustainable Business: Concepts, Methodologies, Tools, and Applications
In the increasingly competitive corporate sector, businesses must examine their current practices to ensure business success. By examining their social, financial, and environmental risks, obligations, and opportunities, businesses can re-design their operations more effectively to ensure prosperity. Sustainable Business: Concepts, Methodologies, Tools, and Applications is a vital reference source that explores the best practices that promote business sustainability, including examining how economic, social, and environmental aspects are related to each other in the company’s management and performance. Highlighting a range of topics such as lean manufacturing, sustainable business model innovation, and ethical consumerism, this multi-volume book is ideally designed for entrepreneurs, business executives, business professionals, managers, and academics seeking current research on sustainable business practices.
Cyber Security and Threats: Concepts, Methodologies, Tools, and Applications
Cyber security has become a topic of concern over the past decade as private industry, public administration, commerce, and communication have gained a greater online presence. As many individual and organizational activities continue to evolve in the digital sphere, new vulnerabilities arise. Cyber Security and Threats: Concepts, Methodologies, Tools, and Applications contains a compendium of the latest academic material on new methodologies and applications in the areas of digital security and threats. Including innovative studies on cloud security, online threat protection, and cryptography, this multi-volume book is an ideal source for IT specialists, administrators, researchers, and students interested in uncovering new ways to thwart cyber breaches and protect sensitive digital information.
Disruptive Technology: Concepts, Methodologies, Tools, and Applications
The proliferation of entrepreneurship, technological and business innovations, emerging social trends and lifestyles, employment patterns, and other developments in the global context involve creative destruction that transcends geographic and political boundaries and economic sectors and industries. This creates a need for an interdisciplinary exploration of disruptive technologies, their impacts, and their implications for various stakeholders widely ranging from government agencies to major corporations to consumer groups and individuals. Disruptive Technology: Concepts, Methodologies, Tools, and Applications is a vital reference source that examines innovation, imitation, and creative destruction as critical factors and agents of socio-economic growth and progress in the context of emerging challenges and opportunities for business development and strategic advantage. Highlighting a range of topics such as IT innovation, business strategy, and sustainability, this multi-volume book is ideally designed for entrepreneurs, business executives, business professionals, academicians, and researchers interested in strategic decision making using innovations and competitiveness.
Plant Growth and Climate Change
Evidence grows daily of the changing climate and its impact on plants and animals. Plant function is inextricably linked to climate and atmospheric carbon dioxide concentration. On the shortest and smallest scales, the climate affects the plant’s immediate environment and so directly influences physiological processes. At larger scales, the climate influences species distribution and community composition, as well as the viability of different crops in managed ecosystems. Plant growth also influences the local, regional and global climate, through the exchanges of energy and gases between the plants and the air around them. Plant Growth and Climate Change examines the major aspects of how ...
Socio-Economic Development: Concepts, Methodologies, Tools, and Applications
The social and economic systems of any country are influenced by a range of factors including income and education. As such, it is vital to examine how these factors are creating opportunities to improve both the economy and the lives of people within these countries. Socio-Economic Development: Concepts, Methodologies, Tools, and Applications provides a critical look at the process of social and economic transformation based on environmental and cultural factors including income, skills development, employment, and education. Highlighting a range of topics such as economics, social change, and e-governance, this multi-volume book is designed for policymakers, practitioners, city-development planners, academicians, government officials, and graduate-level students interested in emerging perspectives on socio-economic development.
Green Business: Concepts, Methodologies, Tools, and Applications
The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the business realm, incorporating practices that serve the overall community and ecological wellbeing can also allow businesses to flourish economically and socially. Green Business: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations. Highlighting a range of topics such as corporate sustainability, green enterprises, and circular economy, this multi-volume book is ideally designed for business executives, business and marketing professionals, business managers, academicians, and researchers actively involved in the business industry.
Cyber Law, Privacy, and Security: Concepts, Methodologies, Tools, and Applications
The internet is established in most households worldwide and used for entertainment purposes, shopping, social networking, business activities, banking, telemedicine, and more. As more individuals and businesses use this essential tool to connect with each other and consumers, more private data is exposed to criminals ready to exploit it for their gain. Thus, it is essential to continue discussions involving policies that regulate and monitor these activities, and anticipate new laws that should be implemented in order to protect users. Cyber Law, Privacy, and Security: Concepts, Methodologies, Tools, and Applications examines current internet and data protection laws and their impact on user experience and cybercrime, and explores the need for further policies that protect user identities, data, and privacy. It also offers the latest methodologies and applications in the areas of digital security and threats. Highlighting a range of topics such as online privacy and security, hacking, and online threat protection, this multi-volume book is ideally designed for IT specialists, administrators, policymakers, researchers, academicians, and upper-level students.
