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Made to Stick
A NEW YORK TIMES AND INTERNATIONAL BESTSELLER 'This book is a gift to anyone who needs to get a message across and make it stick.' New Statesman 'Smart, lively . . . such fun to read.' Guardian _________________________________________________ Mark Twain once observed, 'A lie can get halfway around the world before the truth can even get its boots on.' His observation rings true: urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas - entrepreneurs, teachers, politicians, and journalists - struggle to make them 'stick'. In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain how to make ideas ...
Specialty Shop Retailing
Unlike other books on retailing, Specialty Shop Retailingis aimed at the reader who has a dream of opening a store, but little background in this type of business. The book takes into account the fact that their motivation is often not primarily monetary, but rather the intangible benefits of creating your own business and working with people and products that you love. This new and improved 3rd edition includes material about selling on the Internet, including eBay storefronts; online marketing and customer service improvements; and changes in the retailing field, such as competing with big box retailers and the demise of the sales rep system.
Lethal Mists
This is a paperbound reprint of a 1999 work in which Taylor, a biochemist, presents a nontechnical narrative of chemical, biological warfare and terrorism (CBWT) for general readers. He examines the scientific and military basis and considerations behind the use of chemical and biological agents to injure and kill people, and explains in simple terms the various agent types, their use, effects on people, how they injure and kill, and means of detection, treatment, antidotes, and decontamination. Technical terms are clearly and simply defined. Tactical considerations for the use of CBWT agents are also explained as they apply to terrorist use against civilian populations. He also spells out measures to take to protect family and self if one lives near a chemical plant. c. Book News Inc.
