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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
Indian Contemporary Films and Societal Reflection
Film has always acted as a window to the society where it brings out various essences of life. India has always shown prominence in representing its inheritance and rich cultural lineage through different layers of films. Right from “Raja Harishchandra” as a full-length feature film in 1913 to the most contemporary films released on OTT, everything and everyone embedded in any of the films made in India has some level of relevance to the time and society, therefore, they can be called contemporary while projecting some form of social message through their presence. The book “Indian Contemporary Films and Societal Reflection” presents a collection of a list of reviews based on some of...
Intelligent Communication, Control and Devices
The book focuses on the integration of intelligent communication systems, control systems, and devices related to all aspects of engineering and sciences. It contains high-quality research papers presented at the 2nd international conference, ICICCD 2017, organized by the Department of Electronics, Instrumentation and Control Engineering of University of Petroleum and Energy Studies, Dehradun on 15 and 16 April, 2017. The volume broadly covers recent advances of intelligent communication, intelligent control and intelligent devices. The work presented in this book is original research work, findings and practical development experiences of researchers, academicians, scientists and industrial practitioners.
Touch
Dying and then resurrecting herself again and again in a country that refuses to forget the unkind myths of caste and perhaps of religion, Meena carries as her twin self, her shadow the dark cynicism of youth that must help her to survive. Happiness is a hollow world for fools to inhabit cries Meena at a moment of revelation. Revelations come to her frequently and prophecies linger at her lips.
Joothan
Omprakash Valmiki describes his life as an untouchable, or Dalit, in the newly independent India of the 1950s. "Joothan" refers to scraps of food left on a plate, destined for the garbage or animals. India's untouchables have been forced to accept and eat joothan for centuries, and the word encapsulates the pain, humiliation, and poverty of a community forced to live at the bottom of India's social pyramid. Although untouchability was abolished in 1949, Dalits continued to face discrimination, economic deprivation, violence, and ridicule. Valmiki shares his heroic struggle to survive a preordained life of perpetual physical and mental persecution and his transformation into a speaking subject under the influence of the great Dalit political leader, B. R. Ambedkar. A document of the long-silenced and long-denied sufferings of the Dalits, Joothan is a major contribution to the archives of Dalit history and a manifesto for the revolutionary transformation of society and human consciousness.
A Dalit History
Babasaheb Ambedkar, one of the most important voices to have spoken against caste discrimination, was also the father of the Indian Constitution. Juxtapose this against the various caste-based attacks happening in the country today and a very different picture of India seems to be developing seventy years since freedom. After Rohith Vemula's suicide sparked protests and outrage across the country, questions about discrimination against Dalits and other castes have once again come to the forefront. With its long history of caste-based politics, it remains a sore subject that India still cannot properly address. Meena Kandasamy in 'He Has Left Us Only His Words' and Gopal Guru in 'For Dalit History Is Not Past But Present' write about why even education in India still functions in the shadow of caste-politics, and how India has never really escaped its past. Read on, to find out more.
