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The Future of Influencer Marketing: Evolution of Consumer Behavior in the Digital World
"The Future of Influencer Marketing: Evolution of Consumer Behavior in the Digital World" offers a profound exploration of how the digital age is reshaping consumer behavior and marketing strategies. This insightful book delves into the theories explaining the evolution of buyer and seller roles and introduces the Eleven-P Marketing Concept, uniquely influenced by viral marketing. The Eleven-P framework expands upon traditional marketing principles by integrating Product, Price, Place, Promotion, People, Process, Physical Evidence, Partnerships, Personalization, Participation, and Performance. Each element is examined to illustrate how viral marketing strategies, driven by influential digita...
Tangga Patah Hati
lbert Bagaskara memiliki segalanya untuk mencapai semua kesuksesan dalam hidup. Otak yang cemerlang, karier yang gemilang, serta harta yang menjulang. Namun, hidup bukanlah ilmu pasti yang bisa ditebak mutlak dengan angka-angka. Albert memasuki lorong panjang kehidupan yang tak pasti. Perjalanan hidup membawanya pada antitesis ‘kebahagiaan’. Ia mengalami patah hingga luka hati. Kisah ini bukanlah tentang kesuksesan, namun tentang bagaimana seseorang harus terpuruk kesekian kali dalam hidupnya, lalu mencari jalan untuk bangkit, berkali-kali. Ibarat meniti tangga, Albert terus melangkah. Perjalanan hidupnya dari Jakarta, New York, Brussels, hingga Chicago, layak untuk diikuti. Perj...
Word of mouth communication
SINOPSIS Implementasi WOM barang Berkas di Mall Rongsok berjalan secara alami, tidak direncanakan dan tidak terstruktur, namun WOM dapat berhasil memberikan dampak yang besar terutama dalam meningkatkanpenjualan dan popularitas Mall Rongsok lebih luas lagi hingga ke manca- negara. Media massa sangat berperan dalam konteks nilai informasi pengembangan WOM di Mall Rongsok. Media tele-visi,cetak dan media online telah mempublikasikan Mall Rongsok dengan berbagai kisah dan keunikannya. Dengan publi-kasi itu, menarik dan mendorong publik untuk berkunjung ke Mall Rongsok, awalnya ada yang hanya ingin tahu saja, tetapi selanjutkan menjadi pelanggan. Dengan Metode promosi, melalui produk yang murah ...
Politics and Governance in Indonesia
How does an authoritarian state reform its police force following a transition to democracy? In 1998, Indonesia, the third largest country in the world, faced just such a challenge. Policing had long been managed under the jurisdiction of the military, as an instrument of the Suharto regime – and with Suharto abruptly removed from office, this was about to change. Here we see how it changed, and how far these changes were for the better. Based on direct observations by a scholar who was involved in the last days of the New Order and who saw how the police responded to regime change, this book examines the police, the new regime, and how the police was disassociated from the military in Ind...
Heritage, Culture and Society
Heritage, Culture and Society contains the papers presented at the 3rd International Hospitality and Tourism Conference (IHTC2016) & 2nd International Seminar on Tourism (ISOT 2016), Bandung, Indonesia, 10—12 October 2016). The book covers 7 themes: i) Hospitality and tourism management ii) Hospitality and tourism marketing iii) Current trends in hospitality and tourism management iv) Technology and innovation in hospitality and tourism v) Sustainable tourism vi) Gastronomy, foodservice and food safety, and vii) Relevant areas in hospitality and tourism Heritage, Culture and Society is a significant contribution to the literature on Hospitality and Tourism, and will be of interest to professionals and academia in both areas.
Batavia-Jakarta, 1600-2000
This is an odd book. An extensive and sometimes annotated bibliography, it is not a book in the sense of a narrative. However, if treated as a book in the traditional sense it leads the reader through a broad spectrum of feelings of amazement, curiosity and desire: amazement about the sheer volume, richness and detail of theliterature on Batavia/Jakarta; curiosity about the contents of certain publications or series of publications with attractive titles; and a feeling of desire immediately to begin an investigation into one of the appealing subjects stumbled upon while leafing through. The bibliography contains over 5000 titles classified into 42 broad subject categories. The vast majority of the publications consists of books, but the number of articles is also very substantial. Most of these titles (3500) were produced after 1950. The larger part of the publications are written in Indonesian, Dutch, and to a lesser extent English. But also publications in such languages as French, Chinese, German, Japanese, Russian, and many others were listed. Indexes of authors, of subjects and of titles make this bibliography easily accessible.
