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Buyology
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Survival of the Prettiest
A provocative and thoroughly researched inquiry into what we find beautiful and why, skewering the myth that the pursuit of beauty is a learned behavior. In Survival of the Prettiest, Nancy Etcoff, a faculty member at Harvard Medical School and a practicing psychologist at Massachusetts General Hospital, argues that beauty is neither a cultural construction, an invention of the fashion industry, nor a backlash against feminism—it’s in our biology. Beauty, she explains, is an essential and ineradicable part of human nature that is revered and ferociously pursued in nearly every civilization—and for good reason. Those features to which we are most attracted are often signals of fertility and fecundity. When seen in the context of a Darwinian struggle for survival, our sometimes extreme attempts to attain beauty—both to become beautiful ourselves and to acquire an attractive partner—suddenly become much more understandable. Moreover, if we understand how the desire for beauty is innate, then we can begin to work in our own interests, and not just the interests of our genetic tendencies.
Khomeini, Sade and Me
Abnousse Shalmani was born into an atheist Iranian family. As a young girl she refuses to be veiled and displays many characteristics that a woman in Iran should not have; she is frank, provocative, intelligent, and lively. Her family goes into exile, in Paris, to escape the constraints put upon them by the teachers and Islamists in Iran and Abnousse looks forward to her new life. She soon discovers, however, that Paris cannot provide the freedom she longed for.
Levant
Not so long ago, in certain cities on the shores of the eastern Mediterranean, Muslims, Christians, and Jews lived and flourished side by side. What can the histories of these cities tell us? Levant is a book of cities. It describes three former centers of great wealth, pleasure, and freedom—Smyrna, Alexandria, and Beirut—cities of the Levant region along the eastern coast of the Mediterranean. In these key ports at the crossroads of East and West, against all expectations, cosmopolitanism and nationalism flourished simultaneously. People freely switched identities and languages, released from the prisons of religion and nationality. Muslims, Christians, and Jews lived and worshipped as ...
Gigi's Journal
Something different - beautiful Monarch butterfly personalized journal - large size 8.5 x 11'' with 200 lined pages on the interior. Use for journaling, creative writing, notes. The larger size makes writing easier as the book stays open at the fold. Exterior features the name "Gigi." Great stocking stuffer or gift. Inspiration comes from blank pages.
