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Global Logistics and Supply Chain Management
Written by two highly experienced authors, this new text provides a concise, global approach to logistics and supply chain management. Featuring both a practical element, enabling the reader to ‘do’ logistics (select carriers, identify routes, structure warehouses, etc.) and a strategic element (understand the role of logistics and supply chain management in the wider business context), the book also uses a good range of international case material to illustrate key concepts and extend learning.
Global Logistics
Taking a truly international perspective, this book outlines the current situation, and provides a wealth of useful ideas and practical information on all the current and future trends in logistics and distribution. This new edition contains new sections including logistics in China, central and eastern Europe.
Cybermarketing
'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.
Performing Leadership
A rigorous analysis of the implications of leadership being seen literally or metaphorically as a performance. The book introduces a framework which examines the performance of leadership through the dimensions of enactment, narrative and audience, focusing throughout on the ways in which managers can apply these ideas in their own leadership.
Total Relationship Marketing
Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title presents a powerful and in depth analysis of modern relationship marketing. Highly informative, practical in style, and packed with examples and cases from real companies, it is an essential resource for all serious marketing practitioners as well as both undergraduate and postgraduate students.
Managing Risks in Supply Chains
The new volume, edited by Wolfgang Kersten and Thorsten Blecker, offers the most important perspectives on supply chain risk management. The contributions written by named experts provide actual information about workable approaches for supply chain risk management, analyses of supply chain risks, identification of key risk factors for logistics outsourcing, assessment of the uncertainty of delivery. With this book readers will gain central insights how to handle approaches for supply chain risk management within their business. They will learn how to manage risks effectively to build leaner supply chains with a maintainable risk exposure for all partners in industry and services.
Treasures of History Iv
From the days of the Cattle Kingdom, to the sheriffs who rode out after such outlaws as George Musgrave and Black Jack Ketchum, to the rocket experiments of Dr. Robert H. Goddard, TREASURES OF HISTORY IV: Historical Events of Chaves County, New Mexico relates many exciting episodes in the history of Roswell, Chaves County, and Southeast New Mexico. This is the fourth book in the Treasures of History series and the third volume consisting mostly of stories that had their origins as feature stories in the Roswell Daily Record of Vision Magazine.Some chapters deal with famous characters who had connections with Roswell, such as Frank Chisum, the former slave who became a cattleman; George Cause...
Supply Chain Cases
This book provides an overview and analysis of the key publications and authors in the study of supply chain management since its inauguration in the 1980s. Reviewing 1699 published research works and case studies, it is the first to combine and analyse publication data and citations in order to assess the most popular topics and authors, and their effect on the discipline's development. Identifying key scholars and articles throughout supply chain management, the author explores research themes such as the emphasis on sustainability and the environment post-financial crisis, as well as a growing interest in food supply chain case studies. New approaches are identified to increase the number of cases which can be put towards building future research projects.
Mississippi Reports ... Being Cases Argued and Decided in the Supreme Court of Mississippi
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