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Here is the original comprehensive guide to making successful color choices and color combinations. Including over 1,600 combinations, this little book packs a big punch, solving color questions through photographic and descriptive examples.
Since color is such a important part of graphic design, designers need the most up to date as well as the most fundamental, information on the subject to have the tools needed to use color effectively. From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers.
Packed with more than 350 techniques, this book delivers what you need to know - on the spot. If you create graphics for television, this book is for you. 'Broadcast Graphics on the Spot' show you how to produce more compelling TV graphics. From gathering images for use in broadcast graphics to working with fonts, mastering keying and rotoscoping, or working with logo motion, this book includes step-by-step procedures for creating over-the-shoulder graphics for news anchors, lower thirds, titles, and full-screens that can be used in everyday news productions.
This fully revised and expanded 2nd edition provides a single authoritative resource describing the concepts of color and the application of color science across research and industry. Significant changes for the 2nd edition include: New and expanded sections on color engineering More entries on fundamental concepts of color science and color terms Many additional entries on specific materials Further material on optical concepts and human visual perception Additional articles on organisations, tools and systems relevant to color A new set of entries on 3D presentation of color In addition, many of the existing entries have been revised and updated to ensure that the content of the encyclope...
Color Studies is a complete introduction to color theory and application for students in a broad range of design disciplines.
Updated to 2020, BOOKS ON COLOUR 1495-2015 offers quick and easy reference to 2,500 authors and editors and over 3,000 titles published by them. Following a concise historical survey of colour literature, authors are listed in an A-Z directory, together with titles, dates and places of publication, and translations for non-English titles. Biographical references are included where known. Chronological indexes of authors precede the bibliographical listing and alphabetical indexes of authors follow it. Publications are categorised under 27 general headings: Architecture, Chemistry, Classification, Colorants, Computing & Television, Decoration, Design, Dress & Cosmetics, Dyeing, Flora & Fauna, Food, Glass, History, Lighting, Metrology, Music, Optics, Painting, Perception, Philosophy, Photography & Cinema, Printing, Psychology, Symbolism, Terminology, Therapy, and Vision.
"Color is a subject that has fascinated humans incessantly. We want to explain color, to explore it, use it, enjoy it, be radical with it. Perhaps our fascination with color lies in the fact that it's elusive. We can't really explain it. What's more, the subjective, social, and cultural implications of color are so detailed that color remains confusing, complex, and therefore constantly interesting." "Color for Websites came about to fill a gap existing in contemporary Web design books - and to celebrate the profound nature of color. While there's plenty of information about Color Theory, Web graphics, digital color for the Web, and color in a cultural context, there are no books to my knowledge that combine these topics in one place specifically for the Web designer, empowering that designer to make learned choices and execute them with skill, yet still maintain that original fascination."--Jacket.