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Manheimer's Cataloging and Classification, Revised and Expanded
This work has been revised and updated to include the Anglo-American Cataloguing Rules (2nd ed), the Dewey Decimal System Classification (21st ed) and the Library of Congress Classification Schedules. The text details the essential elements of the International Standard Bibliographic Description; introduces the associated OCLC/MARC specifications; and more. The downloadable resources give more than 500 PowerPoint slides and graphics identical to the text, in addition to scans of the title page, and title page verso and other illustrations that support examples from Anglo-American Cataloguing Rules (2nd ed).
The Phenomenology of Everyday Life
Presents results from a qualitative approach to the psychological study of everyday human experiences.
Advances in Cognition, Education, and Deafness
Contributions to the Second International Symposium on Cognition, Education, and Deafness (July 1989, Gallaudet University) address issues in the areas of cognitive assessment, development, intervention programs, and cognitive processes, as well as language and cognition and neuroscience. A number of applied research programs are described. Annotation copyrighted by Book News, Inc., Portland, OR
Understanding Nonverbal Communication
The human body is a primary source of meaning-making, with the body conveying over two-thirds of our messages. But how can we understand these physical communicative cues? How are they being expressed and exploited in new media and multimodal online and mobile interaction? Offering an in-depth guide to help you investigate and understand real and virtual nonverbal communication using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics. With in-depth, comparative case studies, each chapter deals with a traditional aspect of nonverbal communication, such as facial expressions, touch, and gesture, before extending the discussion to new media and cyberspace. Explaining the issues step by step and supported by exercises, directed further reading and a glossary of key terms, Understanding Nonverbal Communication provides you with all the tools you need to understand how nonverbal communication unfolds in all kinds of contexts, and the kinds of messages that it makes possible.
Psychology Library Editions: Speech and Language Disorders
Psychology Library Editions: Speech and Language Disorders (8 Volume set) presents titles, originally published between 1942 and 1993, covering a variety of areas from auditory processing difficulties to stuttering. The titles show the progression of knowledge and treatment through the twentieth century.
Metaphor in Use
Metaphor is a fascinating phenomenon, but it is also complex and multi-faceted, varying in how it is manifested in different modes of expression, languages, cultures, or time-scales. How then can we reliably identify metaphors in different contexts? How does the language or culture of speakers and hearers affect the way metaphors are produced or interpreted? Are the methods employed to explore metaphors in one context applicable in others? The sixteen chapters that make up this volume offer not only detailed studies of the situated use of metaphor in language, gesture, and visuals around the world – providing important insights into the different factors that produce variation – but also careful explication and discussion of the methodological issues that arise when researchers approach metaphor in diverse ‘real world’ contexts. The book constitutes an important contribution to applied metaphor studies, and will prove an invaluable resource for the novice and experienced metaphor researcher alike.
Text to Praxis
Identifies "pericopal theology" as the bridge between ancient text and modern application and shows how it may be derived and how it functions in the exercise of preaching.
Visual Communication Research Designs
Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical questions attending visual communication. This resource has been developed in response to the circumstance in which, in many cases, the methodologies used for verbal and textual communications are inappropriate or ineffective when applied or adapted for the study of visual communications. Additionally, research articles from ethnography, act...
Реклама и продвижение бренда
Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising and Integrated Brand Promotion, 3e continues the tradition of providing students with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow.
