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The End of Advertising as We Know It
The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity and customer service.
Green Analytical Chemistry
This book provides basic coverage of the fundamentals and principles of green chemistry as it applies to chemical analysis. The main goal of Green Analytical Chemistry is to avoid or reduce the undesirable environmental side effects of chemical analysis, while preserving the classic analytical parameters of accuracy, sensitivity, selectivity, and precision. The authors review the main strategies for greening analytical methods, concentrating on minimizing sample preparation and handling, reducing solvent and reagent consumption, reducing energy consumption, minimizing of waste, operator safety and the economic savings that this approach offers. Suggestions are made to educators and editors t...
The Ethics of Drink and Other Social Questions, Or, Joints in Our Social Armour
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Fish Cognition and Behavior
The study of animal cognition has been largely confined to birds and mammals; a historical bias which has led to the belief that learning plays little or no part in the development of behaviour in fishes and reptiles. Research in recent decades has begun to redress this misconception and it is now recognised that fishes exhibit a rich array of sophisticated behaviour with impressive learning capabilities entirely comparable with those of mammals and other terrestrial animals. In this fascinating book an international team of experts have been brought together to explore all major areas of fish learning, including: foraging skills Predator recognition Social organisation and learning Welfare and pain Fish Cognition and Behavior is an important contribution to all fish biologists and ethologists and contains much information of commercial importance for fisheries managers and aquaculture personnel. Libraries in universities and research establishments will find it an important addition to their shelves.
Praktik & Strategi Manajemen Industri Media Massa (Studi Lapangan Manajemen Industri Media Massa Lokal Wilayah Cirebon)
Awal tujuan penulisan buku ini adalah untuk membantu para mahasiswa di dalam memahami seperti apa manajemen industri di media massa. Buku ini menjadi salah satu panduan di dalam memahami ruang lingkup manajemen pada industri media massa baik cetak, elektronik maupun online. Selain teori, pemaparan juga dibersamai dengan hasil kajian dari studi lapangan masing-masing industri media massa di wilayah Cirebon, sehingga secara komprehensif mahasiswa mendapat bekal ilmu berupa teori dan praktik. Buku ini juga akan memberikan informasi secara lengkap mengenai pengertian, prinsip manajemen media massa dalam kaidah jurnalistik, konvergensi media sebagai upaya dalam pengembangan praktik industri media...
Pattern Formation in Zebrafish
Authored by leading experts in the field, this book provides the first comprehensive overview of the mechanisms of early patterning and morphogenesis in zebrafish. It summarizes the current knowledge and the key questions for the next decade of research.
PISA 21st-Century Readers Developing Literacy Skills in a Digital World
Literacy in the 21st century is about constructing and validating knowledge. Digital technologies have enabled the spread of all kinds of information, displacing traditional formats of usually more carefully curated information such as encyclopaedias and newspapers.
Oral Wound Healing
Oral Wound Healing: Cell Biology and Clinical Management brings experts from around the world together to provide an authoritative reference on the processes, principles and clinical management of wound healing in the oral mucosa. Promoting a thorough understanding of current research on the topic, this new resource draws together thinking on the basic biological processes of wound healing in the oral environment, as well as providing more detailed information and discussion on processes such as inflammation, reepithelialization and angiogenesis. Beyond this, the book goes on to examine topics pertinent to the effective clinical management of oral wound healing, bringing together chapters on large dento-facial defects, dental implants, periodontal regeneration, and pulp healing.An essential synthesis of current research and clinical applications, Oral Wound Healing will be an indispensable resource for dental specialists, oral and maxillofacial surgeons as well as researchers in oral medicine and biology.
Agroecosystems
This book, “Agroecosystems – Very Complex Environmental Systems”, aims to present an update on different aspects associated with the importance of sustainable agriculture. It was our intention to gather information from diverse sources in this volume and to give some real-life examples, extending the appreciation of the complexity of this subject in a way that may stimulate new approaches in relevant fields.
Wireless Sensor Networks
Because they provide practical machine-to-machine communication at a very low cost, the popularity of wireless sensor networks is expected to skyrocket in the next few years, duplicating the recent explosion of wireless LANs. Wireless Sensor Networks: Architectures and Protocols describes how to build these networks, from the layers of the
