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Media Compass
An extensive and inclusive account of the media environments of 45 countries worldwide In Media Compass: A Companion to International Media Landscapes, an international team of prominent scholars examines both long-term media systems and fluctuating trends in media usage around the world. Integrating country-specific summaries and cross-cutting studies of geopolitical regions, this interdisciplinary reference work describes key elements in the political, social, demographic, cultural, and economic conditions of media infrastructures and public communication. Enabling the mapping of media landscapes internationally, Media Compass contains up-to-date empirical surveys of individual countries a...
Minority Women and Western Media
Minority Women and Western Media: Challenging Representations and Articulating New Voices presents research examining media portrayals of women from Africa, Asia, Australia, Europe, and North America. It provides qualitative and quantitative findings of how women are stereotyped and misrepresented not only because of their gender but also their race, religion, ability, physical attributes, and political status. Whilst their voices are frequently excluded, marginalized and misrepresented, the chapters in this volume show how minority women are creating and articulating new discourses and challenging assumptions and expectations about themselves. This book provides insights into how women are represented in different media, including newspapers, television shows, films, and online platforms. Scholars of media studies, women’s studies, and communication will find this book particularly useful.
Handbook of Research on New Media Applications in Public Relations and Advertising
As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.
Research Anthology on Social Media's Influence on Government, Politics, and Social Movements
The advent of social media has had varying effects across fields, industries, and governments. As more individuals rely on this technology, its uses continue to develop and expand. Social media has forever changed the way in which politics are discussed, social movements are formed, and how governments interact with the public. To fully understand the future of social media, further study is required. The Research Anthology on Social Media's Influence on Government, Politics, and Social Movements investigates how social media is used within governments as well as the history behind the technology. The book also examines best practices, tactics, and challenges associated with utilizing social media platforms for social movements. Covering key topics such as communication, interactive technology, and social change, this major reference work is ideal for government officials, industry professionals, policymakers, administrators, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.
The Routledge Companion to Digital Journalism Studies
This second edition of The Routledge Companion to Digital Journalism Studies offers a truly global and groundbreaking collection of essays addressing the key issues and debates shaping the field of digital journalism studies today. Journalism has arguably faced unprecedented disruption and reconceptualization since the first edition of this Companion was published. Questions over what role journalism and journalists play in society are pervasive, and changes to platforms, products, practices, and audiences are among the forces driving a new research agenda in the field. This newly reorganized second edition addresses developments in technologies, data infrastructures, algorithms, and the bus...
İkna Bilgi Modeli Kapsamında Tesettür Moda Reklamlarının Algılanması
Özellikle 1990'lardan sonra tesettürlü kadınların tesettür giyim pratiklerini ciddi anlamda etkileyen tesettür modası neticesinde ortaya çıkan yeni tesettürlü kadın tüketici profili, kültür ve vahiy merkezli tesettür anlayışına ek olarak yeni bir anlayış ortaya koymuştur. Moda merkezli bu anlayış tesettürlü kadınların tesettüre ilişkin algılarını ve tüketim kültürlerini de dönüştürmüştür. Bu dönüşümde en büyük etkiyi ise tesettür moda işletmelerinin yaptığı düşünülmektedir. Tesettür moda işletmelerinin kreasyonlarını belirlerken İslami referanslı kaygılardan ziyade salt kar amacı gütmeleri dönüşümün hızını artırmıştır. Bu noktada tesettürlü kadın tüketicilerin işletmelerin ikna girişimlerine direnç göstermeleri tesettürün modaya kurban edilmesine engel olacaktır. Bu kitap, Türkiye ve Fas'taki tesettürlü kadınların tesettür algıları, tesettür giyim kültürleri ve tesettür moda işletmelerinin reklam yapma amaçlarına ilişkin sorulara cevap aramaktadır.
Tüketici Davranışları -II- Güncel Akademik Çalıșmalar
Küreselleşmenin de etkisiyle birçok alanda olduğu gibi pazarlama alanında hızlı değişimler yaşanmaktadır. Geleneksel pazarlama yöntemleri yerini modern pazarlama yöntemlerine bırakmıştır. Günümüzde işletmeler açısından önemli rekabet avantajlarından biri de güncel tüketici davranışlarına göre yeni stratejiler geliştirebilmektir. Pazar payını korumanın ve artırmanın temel kaynağı bu stratejilerde gizlidir. Değişen tüketici davranışlarına en hızlı uyum sağlayan ve tüketiciyi kral/kraliçe olarak gören işletmeler, temel amaçlarını gerçekleştirmek için önemli bir güce sahip olmaktadır. Bu kitabın güncel akademik çalışmalarla tüketici davranışları alanına ve akademik camiaya yararlı olması beklenmektedir. Eserden beklenen katma değerin arttırılması düşüncesi ile geniş bir alana sahip olan pazarlama alanında tüketici davranışlarını inceleyen çalışmalar aynı çatı altında toplanmıştır. Kitapta tüketici davranışı ile ilgili farklı alanlardaki çalışmalara yer verilmiştir.
Orders of the day, minutes of proceedings. 2004, pt. 1: 26-30 January 2004
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