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The Language of Localization defines 52 terms that every business professional should know, even professionals who do not specialize in localization. In a global market, every business person needs to understand the importance of localization and be able to speak intelligently with localization professionals. Each term was authored by an expert practitioner who provided a short definition, a statement of why that term is important, and an essay that explains why a business professional or localization practitioner should understand the term. The Language of Localization covers everything from basic terms, such as translation, to the latest concepts, such as augmented translation and machine translation. In addition there are short definitions of 70 additional business, linguistics, and standards terms. For those who want to dig deeper, there are more than 150 references for further exploration. Expertly compiled and edited by Katherine Brown-Hoekstra, this book is a useful reference for localization experts, managers, students, and any business person who works in a global market.
The Language of Technical Communication has a dual objective: to define the terms that form the core of technical communication as it is practiced today, while predicting where the field will go in the future. The choice of terms defined in this book followed two overarching principles: include all aspects of the discipline of technical communication, not just technical writing, and select terms that will be relevant into the foreseeable future.The Language of Technical Communication is a collaborative effort with fifty-two expert contributors, all known for their depth of knowleEA Digital (delivered electronically)e. You will probably recognize many of their names, and you will probably want to learn more about the ones who are new to you. Each contributed term has a concise definition, an importance statement, and an essay that describes why technical communicators need to know that term. You will find well understood terms, such as content reuse and minimalist design, alongside new terms, such as the Internet of Things and augmented reality. They span the depth and breadth, as well as the past and future, of technical communication.
The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their depth of knowleEA Digital (delivered electronically)e, this set of terms forms the core of an emerging profession and, as a result, helps shape the profession. The terminology spans a range of competencies with the broad area of content strategy. This book, and its companion website, is an invitation to readers to join the conversation. This is an important step: the beginning of a common language. Using this book will not only help you shape your work, but also encourage you to contribute your own terminology and help expand the depth and breadth of the profession
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