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Martketing
Secrets, lessons and insights from the frontline of world-class branding and marketing.This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands - Coca Cola - and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments. The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an unprecedented level. Through a combination of research, theory and real-life experience, Lamelas explains why and how marketing works, and offers a proven framework to help you master your own marketing strategy. The author is highly respected in the business world and an excellent self-promoter both on and offline.
The Biology of Sole
This book reviews up-to-date knowledge on the biology of sole (Solea senegalensis and S. solea). These flatfish species are increasingly important in Europe both from the ecological and production point of view. This book is divided into two sections: A. general fisheries, aquaculture and engineering overviews; B. physiological, developmental, rhythmic, welfare and genetic aspects which will be of immense interest for the aquaculture industry. Experts, from both academia and research institutes, provide their expertise on sole biology.
Biology of European Sea Bass
Biology of European Seabass presents up-to-date reviews on key topics of seabass biology, written by leading scientific experts with extensive knowledge of seabass as well as their respective field of expertise. The book covers the biology and ecology of the different sea basses and the latest findings in molecular biology, physiology, and beh
Right Peripheral Fragments
In recent years, a number of authors (De Vries 2009, Truckenbrodt 2015, Ott and de Vries 2016, inter alia) have defended that right dislocations (RD) should be treated as bisentential structures, where the “dislocated” constituent is actually a remnant of a clausal ellipsis operation licensed under identity with an antecedent clause. Although Romance RD is a fertile area of research, the consequences of the biclausal analysis remain unexplored in these languages. This monograph intends to fill this gap. Adopting this approach not only solves some issues that have always been at the core of dislocation structures in general; it also allows us to uncover novel sets of data and to provide straightforward explanations for well-known generalizations. Further, it brings RD along with a set of phenomena which are structurally very similar, like afterthoughts or split questions, which have been independently argued to display a bisentential structure. Under alternative, monoclausal approaches to RD, the striking similarities between these phenomena must be rendered anecdotal.
Fashion, Faith, and Fantasy in the New Physics of the Universe
Nobel Prize–winning physicist Roger Penrose questions some of the most fashionable ideas in physics today, including string theory What can fashionable ideas, blind faith, or pure fantasy possibly have to do with the scientific quest to understand the universe? Surely, theoretical physicists are immune to mere trends, dogmatic beliefs, or flights of fancy? In fact, acclaimed physicist and bestselling author Roger Penrose argues that researchers working at the extreme frontiers of physics are just as susceptible to these forces as anyone else. In this provocative book, he argues that fashion, faith, and fantasy, while sometimes productive and even essential in physics, may be leading today'...
Biology and Aquaculture of Tilapia
This book reviews up-to-date knowledge on the biology and aquaculture of tilapia, with special focus on the Nile tilapia (Oreochromis niloticus). Tilapia are a group of fish species that have become one of the most cultured worldwide, currently having a big economic impact on both developed and developing countries. The first 12 chapters of the present book cover different aspects of tilapia biology such as genetics, nutrition, osmoregulation, pathology, reproduction and development. Each chapter includes both basic knowledge and its application to tilapia culture. The last 3 chapters are devoted to cutting-edge techniques for the industry of tilapia aquaculture. Experts from both academia and research institutes provide their expertise on the present book.
Soldiers of Salamis
INTERNATIONAL BESTSELLER • A novel of the Spanish Civil War, a modern classic, and a searing exploration of the unknowability of history, by the acclaimed author of Outlaws In the waning days of the Spanish Civil War, an unknown militiaman discovered a Nationalist prisoner who had fled a firing squad and taken refuge in the forest. But instead of killing him, the soldier simply turned and walked away. The prisoner, Rafael Sánchez Mazas—writer, fascist, and founder of the Spanish Falange—went on to become a national hero and ultimately a minister in Franco's first government. The soldier disappeared into history. Sixty years later, Javier Cercas—or at least, a character who shares his name—sifts through the evidence to establish what really happened that day. Who was the soldier? Why didn't he shoot? And who was the true hero in the story? Every answer yields another question in this powerful and elegantly constructed novel about truth, memory, and war.
Resistance Training Methods
This book reviews the main principles of resistance training, from basics to modern insights. It includes practical ways to develop most of the strength training methods, including monitoring and testing procedures. It merges practical tips with knowledge about the scientific background concerning program and periodization. It describes procedures for special populations, such as elderly or women. Gathering contributions by authoritative researchers and professors in the fields of sport science and biomechanics, this book provides an integrated view of strength training programming, and describes the most important biological factors associated with this type of training. The evidence-based and detailed description of each single mechanism to be trained to enhance performance is covered in depth. Thanks to its strong academic background, an being self-contained, this book offers a valuable reference guide for advanced undergraduate and graduate students in sports science, as well as an inspiring guide for sport and health researchers and professional trainers alike.
Hyperborder
Roving vigilantes, fear-mongering politicians, hysterical pundits, and the looming shadow of a seven hundred-mile-long fence: the US–Mexican border is one of the most complex and dynamic areas on the planet today. Hyperborder provides the most nuanced portrait yet of this dynamic region. Author Fernando Romero presents a multidisciplinary perspective informed by interviews with numerous academics, researchers, and organizations. Provocatively designed in the style of other kinetic large-scale studies like Rem Koolhaas's Content and Bruce Mau’s Massive Change, Hyperborder is an exhaustively researched report from the front lines of the border debate.
