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Digital Marketing
This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns themselves. Each chapter is designed to present frameworks for thinking broadly and structurally about the channel being discussed, but with many examples and exercises to bring the practical deployment of digital marketing into a real-world focus.
Designing the Successful Corporate Accelerator
Accelerators can be powerful tools to build and transform businesses in a short period of time, which is why they have spread like wildfire in the corporate world. Designing the Successful Corporate Accelerator gives readers the tools to design, create, and manage successful corporate accelerators that achieve results time and time again. Authors Jules Miller and Jeremy Kagan are seasoned professionals in this space, and combine global market research, interviews with accelerator leaders, and their own experience launching and running accelerators to share what works—and what doesn’t. The first half of the book takes a broader look at corporate innovation as a whole and how accelerators fit in, then the second half offers practical advice for how to launch, run, and manage world-class accelerator programs. Perfect for executives, employees, founders, investors, intrapreneurs, and entrepreneurs, Designing the Successful Corporate Accelerator is a practical guidebook for anyone with a passion for corporate innovation and entrepreneurship.
Directors Close Up
From script development through pre-production to production and post-production, famed directors offer personal insights into every step of the creative process. They also reveal their candid takes on the best and worst aspects of their profession. This second edition features personal materials from many of the directors, including storyboards, script notes, sketches, and on-set photos. Directors Close Up will be of interest to both professional and aspiring directors; as well as to film fans that will enjoy this inside look into making movies.
Living Beyond Time
This book of exquisite, original essays is designed to help you get the most out of every Jewish holiday on the calendar! Written on many levels, its insights are exhilarating reading for Jews of every background. A distinguished alumnus of Yeshivas Rabbeinu Chaim Berlin, Rabbi Stolper based several chapters on teachings of his Rosh Yeshivah, HaGaon HaRav Yitzchok Hutner, zt"l. The result is a work that combines the brilliance of Jewish thought, the majesty of the Jewish festivals and the eternal aspirations of the Jewish People. Living Beyond Time is your key to experiencing the holidays as never before. As you read the appropriate selections for each passing Yom Tov, it will enhance your observance and deepen your appreciation of your heritage. And over time, you will understand how the wisdom inherent in the Torah links these special days to each other and to every Jew. It is a volume you will return to for inspiration again and again, year round. Book jacket.
Directing Feature Films
The film director is the guide, the inspiration, the focus that can shepherd hundreds of artists into the creation of a single work of art. The author takes the reader step by step into the process of film-making.
Adversarial Legalism
Robert Kagan examines the origins and consequences of the American system of "adversarial legalism". This study aims to deepen our understanding of law and its relationship to politics, and raises questions about the future of the American legal system.
Three Seductive Ideas
Do the first two years of life really determine a child's future development? Are human beings, like other primates, only motivated by pleasure? And do people actually have stable traits, like intelligence, fear, anxiety, and temperament? This book, the product of a lifetime of research by one of the founders of developmental psychology, takes on the powerful assumptions behind these questions--and proves them mistaken. Ranging with impressive ease from cultural history to philosophy to psychological research literature, Jerome Kagan weaves an argument that will rock the social sciences and the foundations of public policy. Scientists, as well as lay people, tend to think of abstract process...
