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Services Science
In response to the economic impact of the service sector, services science must be established as an academic discipline. This book includes detailed articles and short statements written by academics and experts on services research, service-oriented education, and service-related collaborations. All the contributions in this book stem from the presentations and statements given at the first German Services Science Conference.
Jim Spohrer
Biography of Jim Spohrer, currently Director, Global University Programs and Cognitive Systems Institute at IBM, previously Director Almaden Service Research at IBM/Research and Director Almaden Service Research at IBM/Research.
Health Informatics and Biomedical Engineering Applications
Proceedings of the 15th International Conference on Applied Human Factors and Ergonomics and the Affiliated Conferences, Nice, France, 24-27 July 2024.
Trading Zones and Interactional Expertise
A proposal for a new framework for fostering collaborations across disciplines, addressing both theory and practical applications. Cross-disciplinary collaboration increasingly characterizes today's science and engineering research. The problems and opportunities facing society do not come neatly sorted by discipline. Difficulties arise when researchers from disciplines as different as engineering and the humanities work together and find that they speak largely different languages. This book explores a new framework for fostering collaborations among existing disciplines and expertise communities. The framework unites two ideas to emerge from recent work in STS: trading zones, in which scie...
Marketing Theory
Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.
Shaping the Future of Business Education
In a world economy where rapid change is the only constant, what is the best way for business schools to prepare the leaders of tomorrow? The authors of this volume argue that a broad and rigorous education is needed; one that fuses business knowledge with arts and sciences, technology, and ethical training.
Introduction to Service Engineering
What you need to know to engineer the global service economy. As customers and service providers create new value through globally interconnected service enterprises, service engineers are finding new opportunities to innovate, design, and manage the service operations and processes of the new service-based economy. Introduction to Service Engineering provides the tools and information a service engineer needs to fulfill this critical new role. The book introduces engineers as well as students to the fundamentals of the theory and practice of service engineering, covering the characteristics of service enterprises, service design and operations, customer service and service quality, web-base...
The Pivot
When the world reemerges from the COVID-19 pandemic, it seems likely that it will have transformed irrevocably. Can societies already reeling from climate change, income inequality, and structural racism change for the better? Does the shock of the pandemic offer an opportunity to pivot to a more sustainable way of life? Early in the crisis, a global volunteer collaboration called Pivot Projects was formed to rethink how the world works. Some members are experts in the sciences and the humanities; others are environmental activists or regular people who see themselves as world citizens. In The Pivot, the journalist Steve Hamm—who embedded in the enterprise from the start—explores their e...
