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Brand Portfolio Strategy
In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
This is the Year I Put My Financial Life in Order
A New York Times correspondent shares his financial successes and mishaps, offering an everyman's guide to straightening out your money once and for all. Money management is one of our most practical survival skills—and also one we've convinced ourselves we're either born with or not. In reality, financial planning can be learned, like anything else. Part financial memoir and part research-based guide to attaining lifelong security, This Is the Year I Put My Financial Life in Order is the book that everyone who has never wanted to read a preachy financial guide has been waiting for. John Schwartz and his wife, Jeanne, are pre-retirement workers of an economic class well above the poverty l...
Designing for the Homeless
"An eye opener. The subject of homelessness has often been discussed, but no one before has cut such a broad swath through the subject. There is no other book that deals with the architecture of homelessness."—Robert Gutman, author of Architectural Practice: A Critical View "Davis lays out a compelling case for us all, especially designers, to get involved in solutions for the problem of homelessness. He discusses the plight of the homeless in terms that make them real, and his chapter on the costs of homelessness lays out the argument for involvement in very practical terms."—Michael Underhill, Professor, School of Architecture at Arizona State University
It Pays to Talk
Does your family talk about money? Do your kids understand your money values? Do you and your mate agree on how you spend and invest your money? Do you know if your parents are financially secure? These are the questions that Carrie Schwab-Pomerantz and her father, Charles Schwab, ask at the beginning of this invaluable family financial primer. The authors acknowledge that these are difficult questions but stress that families must grapple with them and come up with answers. Despite the proliferation of the financial news media, money remains a taboo subject in most families. Often the mere thought of talking about money with a family member causes enormous personal stress and confusion. But...
The Everything Baby's First Year Book
The first twelve months of your child's life can be as challenging as they are rewarding. From birth through baby's first birthday, this revised edition guides you through all the critical milestones, focusing on such topics as: Breastfeeding and bottle-feeding Preparing food, including organic options and food allergies Tracking baby's development Traveling with baby Choosing safe toys and games This edition includes completely new material on: Baby sign language Juggling parenting and a career Bottle safety Making your own baby food Playgroups The latest research on vaccines This guide also includes updated medical information, a detailed explanation of baby gear (what parents really need, and what they don't), and a new chapter on returning to work. You will reach for this valuable resource time and again as you make your way through these exciting months with your beautiful new baby!
The Everything Baby's First Year Book
The first twelve months of your child's life can be as challenging as they are rewarding. From birth through baby's first birthday, this revised edition guides you through all the critical milestones, focusing on such topics as: Breastfeeding and bottle-feeding Preparing food, including organic options and food allergies Tracking baby's development Traveling with baby Choosing safe toys and games This edition includes completely new material on: Baby sign language Juggling parenting and a career Bottle safety Making your own baby food Playgroups The latest research on vaccines This guide also includes updated medical information, a detailed explanation of baby gear (what parents really need, and what they don't), and a new chapter on returning to work. You will reach for this valuable resource time and again as you make your way through these exciting months with your beautiful new baby!
The Only Baby Book You'll Ever Need
Expert advice for caring for babies and toddlers! From learning how to change a dirty diaper to pleasing a picky eater, it can sometimes be difficult to navigate parenthood--especially if you're new to it all. Featuring advice from top childcare experts, The Only Baby Book You'll Ever Need provides you with answers to every parenting question that crosses your mind! Each chapter teaches you all about the different stages of development and how you can raise a healthy and happy child. This indispensible guide also offers easy-to-understand instructions and parent-tested strategies on: Choosing a pediatrician Babyproofing your home Figuring out your baby's sleep patterns Potty-training your toddler Pleasing a picky eater With parenting advice for both babies and toddlers, this one-stop resource includes only the most important tips and advice so that you are truly prepared for the years ahead.
The Oxford Handbook of Infant, Child, and Adolescent Sleep and Behavior
Since the early 20th century, parenting books, pediatricians, and other health care providers have dispensed recommendations regarding children's sleep that frequently involved behavioral and educational approaches. In the last few decades, however, psychologists and other behavioral scientists and clinicians have amassed a critical body of research and clinical recommendations regarding developmental changes in sleep, sleep hygiene recommendations from infancy through adolescence, and behaviorally oriented treatment strategies for children and adolescents. The Oxford Handbook of Infant, Child, and Adolescent Sleep and Behavior provides a comprehensive and state-of-the-art review of current ...
The Internet for Busy People
Part of the "Busy People" series targeted toward busy professionals, this book provides a blend of shortcuts and skills so even a busy person will have time to surf the Net. Starting with 10 one-page Blueprints that show the most compelling real-world examples of the application at work, this text includes labels that describe each part of the document or process and points the reader to the page or section in the book where they will find details.
