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Introduction to Travel and Tourism Marketing
South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning.
Introduction to Business Management
This edition of introduction to business management explores the dynamic organizational environment in which we operate.
Entrepreneurship and How to Establish Your Own Business
A new business rarely runs smoothly, and indeed the failure rate of new enterprises is so high that many would-be entrepreneurs prefer not to take the risk. Entrepreneurship and How to Establish Your Own Business gives you practical guidelines on how to develop your business ideas and establish your own successful enterprise.
