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A Publick Testimony, being the representation and petition of a ... number of Christian people within the bounds of several Synods of this Church, in their own name, and in the name of all adhering thereunto, presented ... to the General Assembly met at Edinburgh, May 4th, 1732, anent grievances
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The Advertising Age Encyclopedia of Advertising
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Advertising Menswear
Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Western Ferries
In the late 1960s, drawing on Scandinavian experience, Western Ferries pioneered roll-on roll off ferry operations in Scotland's West Highlands and Islands. This innovative company's original focus, was Islay, where its hitherto undreamt of frequency of service transformed that island's access to the outside world. The company's profitable and efficient operation was, however, deliberately sabotaged by heavily subsidised predatory pricing by the feather-bedded state owned competitor. This shameful policy, initiated at the highest political level, has been uncovered by recently released official correspondence held in the Scottish archives. The Islay service eventually succumbed, but the comp...
White Burgers, Black Cash
The long and pernicious relationship between fast food restaurants and the African American community Today, fast food is disproportionately located in Black neighborhoods and marketed to Black Americans through targeted advertising. But throughout much of the twentieth century, fast food was developed specifically for White urban and suburban customers, purposefully avoiding Black spaces. In White Burgers, Black Cash, Naa Oyo A. Kwate traces the evolution in fast food from the early 1900s to the present, from its long history of racist exclusion to its current damaging embrace of urban Black communities. Fast food has historically been tied to the country’s self-image as the land of oppor...
The Rise of Cass Business School
This history of Cass Business School, part of City University in the UK, contrasts its humble beginnings with its present high international standing. The author traces its rise through the ranks of business schools and identifies themes and factors to share with those leading and changing similar institutions in a highly competitive world.
Cumulative List of Organizations Described in Section 170 (c) of the Internal Revenue Code of 1954
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